consumer-focused Social Media Marketing & Management Services designed to scale
With our growth-oriented Social Media Marketing & Management Services plan from Konta Digital, your business can start building brand awareness, engagement & traffic, as well as generating revenue from social media platforms like Facebook, LinkedIn, Instagram, Twitter and more.
Social Media Marketing & Management Services.
Showcase your announcements with the Internet’s largest social network
Connect with and market to the largest professional network on the web.
Engage in responsive, fast-paced communication on the micro-blogging social app.
A brand’s social account must always have a plan of action. Our social media marketing experts will work with you to devise a social strategy that reflects your business objectives. We will work with you to identify your audience, the type of content they want to see and the proper methods of scheduling and distribution.
Request a quote for your social Media Campaign Project.
our Social Media
Management & Marketing Process
Your prospective customers use social media everyday and your competitors are taking advantage of social media marketing services to beat you. With a well-designed social media management service and marketing plan, you can effectively benefit too.
And we’re here to help you do just that, while still fully focused on what you do best – running or managing your space.
That said, our focus is on:
- Building awareness, and attracting your ideal customers via social media
- Building customer loyalty
- Monitoring and managing your brand’s online reputation
- Extending your company’s reach and influence
- Improving and enhancing customer service
- Establish industry expertise and authority
Almost 75 percent of people use social media when making a purchase decision. It’s a critical touchpoint for shoppers in the business-to-consumer (B2C) and business-to-business (B2B) industry, which is why you should invest in professional social media services.
From original posts to custom graphics to ad campaigns, your company receives a complete (and competitive) social media marketing strategy. Let’s look at each item in a bit more depth.
Discover how, and why our social media management services lead – by browsing a brief overview of our campaign management and marketing process below. You can also request a custom proposal and quote for your business, or talk with a professional social media strategist now by contacting us here to get all your queries answered.
Detailed Social Media Marketing Campaign Plan
Although they share many similarities, each social media channel can differ widely from the next. For instance, Facevook is often the focus of most B2C social media campaigns. On the other hand a B2B business is more likely to benefit from using LinkedIn more than a consumer brand that targets millennials.
Similar to the full-funnel website SEO marketing service, our social media marketing services bundle empowers our clients with a hand-crafted multi-channel expert campaign plan to growing their businesses via social media with focus on Facebook, LinkedIn and Twitter.
Our social media marketing experts have extensive experience, and expertise managing profiles for various clients, and understand how to get the best results from these platforms.
here’s how we get to work on your project:
- Social Media Audit
- Keyword research and competitor analysis
- Page set-up, profile optimization, and design
- Social content calendar creation
- Posts preparation and publication (depending on brand’s needs, current events and results)
- Media and graphic creation
- Monitoring Social Media for your brand and industry terms
At Konta Digital, we begin all our social media marketing campaigns by working out which networks best fits the needs of our clients. This is done by researching, and analyzing the typical customer data – before moving on to developing a customized social media strategy and timeline
Creating An Effective, Data-Driven Social Media Marketing Strategy
On putting the foundation in place, next, your dedicated social media account manager begins developing your custom social media marketing strategy – by using key insights from your team’s feedback, plus findings from the activities carried out in the planning process, to build a short- and long-term strategy that aligns with your business goals.
In this process, you receive an analysis of your competitive landscape along with a strategic platform-specific strategy and roll-out plan. You will also receive our strategic position for your brand’s personality, style and visual identity – to support your respective profiles.
And finally, you and your team will become educated on which social content has been effective within your niche and will receive in-depth content creation suggestions – for review.
Our extensive quantitative and qualitative analysis of your brand, competitive landscape, and market results in an integrated social media marketing strategy across multiple touch-points in the customer life-cycle.
With your strategy developed, your social media specialist presents it to your team. You’re encouraged to provide feedback and ask questions. As an extension of your marketing team, we want to ensure everyone understands your campaign and the decisions behind it.
Our team at Konta Digital, wants to create real, tangible change for your business. This kind of change can help your company accomplish difficult, long-term goals, like expanding into a new area, hiring additional team members, or launching more products or services.
With a custom, data-driven strategy, plus an experienced social media specialist, you can launch and maintain a campaign that achieves your marketing goals. Plus, your dedicated specialist will continue to optimize and improve your strategy to maximize your success.
Increasing Brand Loyalty through a Social Content Marketing Strategy
As business people, it’s no secret that in order to attract and retain customers, we must act more as content publishers or content marketers ourselves. A shift that requires the consistent creating and curating of brand relevant content that provides true value to your prospects, and online following.
With the right content marketing strategy, your company and products will be kept top of mind with your current customers and create the potential to reach new consumers. Yes, creating content can be difficult, especially with a business to run, or manage. But no need to worry, we got your back – that’s our business.
We will customize your content to interest existing and new followers alike, as well as inform them about your brand’s updates, products, events and campaigns.
We’ll have a joint monthly content calendars to plan your posts, updates, product launch, announcements etc , in advance and review content with you. Personalizing each post to reflect your brand, our content will inspire action from your audience to engage, share and follow your social activity.
We’ll guide you, or create and curate content that educates, interests and directs your audience. With our results-driven social media management and marketing services, you’re assured of a constant stream of the right type of content at the right cadence that enhances the reputation of your brand, develop stronger relationships with your customers and influence their purchase loyalty and online support.
Got questions? Don’t hesitate to contact us.
Building A Targeted Social Media Community Around Your Brand
Did you know that customers spend 19% more after joining a company’s online community?
Building an exclusive community is one of the easiest way to guarantee a good return on your investment. Our aim is to help you earn credibility, trust and respect, and in doing so, build a sustainable following of support.
We strategically grow your social media following to target specific consumer groups in specified markets or regions. We do so through a combination of discovering and partnering with niche social media influencers and optimizing your daily posts and branded social media content to resonate with the right people, at the right time, and in the right place.
The focus of our social media community building strategies is to help our clients engage customers, and encourage them to become brand advocates?
Here are some activities we employ to achieve this objective:
- Accepting requests to join the group
- Posting questions or prompts to encourage comments
- Commenting on member posts
- Running promotions
- Gathering generated content (UGC) to boost social organic rankings.
- Replying to customers via direct messages
In addition to using paid social ads for short-term quick-wins, we make sure to cross-promote your brand across multiple social media channels to maximize the reach and impact of your brand. We are ready to help your company achieve its marketing objectives whether they be lead generation and/or reputation management
Full-Funnel Social Media Management
It wouldn’t be social media without the “social” aspect. Interacting with followers allows for the spotlight to be on your business. Social management helps to identify and build an audience. Your shared content will be seen by new people, building a buzz around your brand and starting public discussion involving topics you have the ability to orchestrate.
Following the best social media marketing practices, we’ve developed a methodology that gives your business the social media advantage.
We focus our efforts on activities that drive the most impact. Our specialists fuse strategies with your goals to target very specific niches or wider audiences.
Our social media team acts like your own internal marketing team. We work closely with your company leadership on an ongoing basis and are in constant communication. Your company’s success is our success.
On top of building your brand’s online reputation through strategy, content, and community monitoring. We manage each of your channels daily. This includes writing copy, monitoring engagement, providing responses as needed, and moderating negative comments.
We make sure your followers and prospects see the human side of your brand. We also continually monitor the social media activity of your competitors, so your brand can always remain one-step ahead. We specialize in social media storytelling + strategy so your company can focus on what it does best!
Providing Timely Social Media Customer Service through Social Media Listening
It’s pretty noisy out there on social media. It would however be a big mistake for any brand to put on the earplugs and ignore what is being said and by whom. We will help you filter the noise and keep you up to date with online conversations pertaining directly to your industry, your products, and most importantly, your brand.
Online word of mouth can make or break a brand. We identify your most influential social media fans and make sure they feel appreciated by engaging them in conversation and rewarding their loyalty with special rewards or promotions. Maintaining conversations in real time with passionate customers is an essential part of growing your brand reach.
Social media listening is the foundation of what it means to be a social company. We will monitor social media conversations occurring in real-time and respond to all relevant questions and comments on behalf of your brand. We will also utilize social media listening to help your brand avoid moments of crisis and enable the opportunity to control the conversation rather than be controlled by it.
While it is important to make sure we acknowledge your existing fans, we also identify and reach out to influential people on social media that can directly impact the perception of your brand and develop our relationship with them over time to eventually becoming advocates for your brand.
Obtaining online support from these thought leaders with huge followings can provide your brand the credibility it needs to take it to that next level. We’ll also help in establishing social media policies/employee training for your team on demand.
As you know, social media lets you engage your customers directly. If they have questions or complaints, they can interact directly with a member of your team who should respond sympathetically to their concerns and try to resolve the issue.
Tracking Social Media Growth with Monthly Reporting
The beauty of marketing your brand on social media is that it produces measurable data that we can use to help drive your brand strategically towards meeting its business objectives.
Monitoring your social media analytics can make the difference between the success or failure of your online brand. We analyze and report on the growth from our social media management services and compare that performance to other businesses in your specific industry.
Social media marketing is highly collaborative to ensure you’re satisfied with our work.
- Tailored ads based on the monthly promos of your clients. We’ll send you an email every month so you’re up-to-date.
- We’re transparent about everything. You can expect a comprehensive monthly performance report.
If we are running social media campaigns for your brand, we will keep you up to date on its online traction, provide insights throughout each campaign and recommend any strategic changes along the way. Aside from reporting on just your social media efforts, we also stalk your direct competitors to help you understand their social strategy and tactics, the key demographics of your competitor’s following and the threats and opportunities your brand should be aware of.
We are glad to spend the time being attentive to your customers, providing them with replies and information, as well as keeping you informed of their interests. Each month, we will send you detailed reports on the metrics of your social activity, providing an in-depth look at the outcome of our efforts to mobilize your business objectives.
Your brand have a story, and our social media management and marketing services helps you tell that story in a clear way through tracking analytics. Via analytic data, we’ll use your audience narrative to uncover market behavior or more sales opportunities.
We’re here to help you determine what ads and interactions work, what audiences think of your content or products, where most of your leads are coming from, and how to improve your services through direct monitoring.
Why Go Social With Konta Digital.
Develop Brand Awareness (Followers)
Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers
Build Relationships (Engagement)
When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increasing Website Exposure (Traffic & Conversions)
Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.
Request a quote for your social Media Campaign
Frequently asked questions
Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!
The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.
On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. At Blue Compass, we post on Twitter daily, whether it’s socializing a blog, office event or relevant curated content. Another great way to stay top-of-mind is utilizing Snapchat, Facebook and Instagram Stories. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.
In the world of social media, you get what you give. It’s important to share industry-related content, “real-time” photos and even user-generated content on a regular basis. At the end of the day, social media is a social network. Engaging with other brands and your social audience from a personable perspective shows people you’re more than just a brand – you’re a person just like them.
How can I schedule social posts?
Creating a batch of social posts and scheduling them ahead of time will save a lot of time in the long run. We use Facebook Business Manager to schedule all posts that are released on our Facebook channel and our clients’ pages. For all things that go out on the Twittersphere, we prefer to use TweetDeck. Instagram posts can be scheduled through HootSuite, which also allows you to schedule posts on a variety of social networks including Facebook, Twitter and LinkedIn. Since not all platforms allow you to schedule photos and videos in advance, we choose to post to LinkedIn, Pinterest, Google+ and YouTube in real time.
A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your business’ content organically, we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it’s doing well on it’s own, putting money behind it will increase its reach.
Facebook is typically enjoyed by a variety of ages. Users aged 18-49 use it the most, and women typically check Facebook more than men.
Fun Facts. 41% of millionaires use LinkedIn. There are 35,000 skills listed on LinkedIn.
LinkedIn is the top online site for professional, social and career networking. … While individuals use LinkedIn for professional networking, connecting, and job searching, companies use it for recruiting and for sharing company information with prospective employees. It’s a terrific site for job searching, as well.
People use LinkedIn to find customers, build their brand, and to get expertise from other specialists in their industry.
These Facebook tools allow you to see your pages, ad accounts and performance metrics all in one place. A Facebook Business Manager account is great if you manage many Facebook pages, similar to an advertising agency. It’s also useful for large corporations that have separate Facebook pages for each branch, location or unit within their organization. If you’re placing and managing ads for one single account, Ads Manager is sufficient. Power Editor is a more advanced version of Ads Manager with the capability to make bulk changes to multiple campaigns and ad sets.
We build our social media campaigns to a wider audience while you build relationships.
• Promoting/publishing your content to social media platforms
• Engaging with customers, leads and influencers
• Building your following
• Reporting and reviewing performance indicators and how it impacts your bottom line
Let Us Help Tell Your Clients’ Story