What strategies should you deploy to transform new customers into repeat customers, and how best can you optimise long-term loyalty and advocacy among your highest value customers?
That’s a tricky one to answer, but with the impact of the coronavirus (COVID-19) pandemic, the quagmire, and more and more people opting to work from home. SEO linkbuilding techniques, no doubt, tops the list of most resilient businesses globally.
As high-quality incoming links mean your company’s site will be admired as a valuable resource. Which helps improve your brand’s visibility in search results and increases referral traffic from other websites linked to you. Link building also helps in getting your content indexed in search results quicker.
Times are tough for all leaders around the world, but some have weathered the storm better than others. Business leaders are navigating a wide variety of interrelated issues that span from keeping their employees and customer safe, shoring-up cash and liquidity, reorienting operations and navigating complicated government support programs.
The easy to implement SEO linkbuilding strategies in this guide will help you create a process that yields high ROI demands contribution and investment from your leadership team.
Without further ado: let’s get into it.
1. Take Advantage of Internal Links
A spider’s cobweb isn’t only its sleeping spring but also its food trap.— African proverb
For starters: an efficient link building campaign begins on your own website. How you link among the pages of your site creates its website architecture, helps keep people longer on your website, and reduces the number of people bouncing off – a bad signal. It’s worth mentioning that many business owners fail to make use of their own website and content properly.
To illustrate: the screenshot below from our agency’s homepage shows a simple example of internal linking – with links to four other pages of our site. That’s on landing on this page, you can navigate – without retyping – to our services, seo process, about and contact us pages. making things easier for the visitor and us.
For a basic understanding, these are links that go from one page on a domain to a different page on the same domain – as opposed to the main focus of this guide, inbound links, that points to your site from other sites
They are commonly used in main navigation, and additionally;
- They help users to seamlessly navigate a website.
- They help establish the information hierarchy for the given website.
- the types of pages you link and the anchor text you use for those links can help Google “understand” the context of your content.
Simply put; internal links helps connect your content, and gives Google and other search engines an idea of the structure of your website.
Using internal linking to bind all pages of your website and content will help:
- improve usability through anchor texts.
- spread the link juice.
- boosts page views.
- improve PageRank.
- time on site.
- improve crawling and indexing.
Its good practice to ensure that all pages on your site, are properly linked to related pages on the said domain before implementing any of the link building strategies you’re about to embark on, its a great way to keep any traffic you attract longer on your site and reduce bounce rates, its the easiest way to ensure that your off-site SEO efforts don’t go to waste.
To begin all pages should be linked to your home page, and other service pages. For starters here is a simple step-by-step guide from Neil Patel that you can use to boost your SEO using internal linking.
To get more from this step you can also use these guides:
- Internal Linking: A Step-by-Step Guide to Creating a Strategy – SEMRUSH
- Internal Links for SEO: An Actionable Guide – Ahrefs
There are 2 primary considerations you need to make when thinking about your website’s internal link structure:
- Users: Get users from where they are to where they want to go as efficiently as possible
- Search Engines: How a search engine will view the internal links on your site and how they will pass their weight
When you master internal linking, your whole site stands to benefit massively.The objective is not to ‘make your links appear natural’; the objective is that your links are natural. Click To Tweet
2. Take Business Blogging Seriously
Be a mountain or lean on one.— Somali proverb
As you know, a blog is a discussion or informational product published on the World Wide Web consisting of discrete, often informal diary-style text entries. Its no secret, with companies who blog getting 97% more links to their websites. Blogs are fast becoming one of the most trustworthy source for gathering online information.
Blog marketing is extremely useful for igniting the visibility of your brand, products or services. It is no doubt one of the cheapest and best ways to promote your site, build your brand authority and attract backlinks that fuels your reputation.
Infact according to recent studies:
- 57% of marketers say they’ve gained customers specifically through blogging.
- 53% of marketers say blogging is their top content marketing priority.
- B2B marketers who have blogs get 67% more leads than those who don’t.
- Around 60% of marketer will reuse blog content 2-3 times
Your product line may be the focal subject of your company blog – no matter what your goals might be “don’t hard-sell”, your blog should be a place where you display your expertise, and help your customers or prospects find self-help solutions that meets their pain points.
As a best practice, my advice is to use your blog as a platform to connect and share relevant, valuable and timely information with customers.
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community.
Creating good content pays off because links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.
When you create a blog and distribute your content through online blog directories or social media, over time you begin to attract natural backlinks and followings that is sure to improve your brand’s image.
Overall, a good blog will likely help to:
- Boost your search engine optimization efforts
- Attract new customers,
- Develop and strenghten your relationship with your existing customers
- Its one of the easiest way to build thought leadership and a solid brand reputation
- connect people and help them relate to your brand
- Create unlimited opportunities for social sharing
Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generating more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.
The content you produce on your site should act as your link bait. That is you create an awesome piece of content that attracts backlinks naturally. (Although every link bait content still require lots of promotion including outreach attempts – we’ll cover more promotional methods within this article).
As mentioned, you can also employ ego bait to attract back links to your website and build relationships that can impact your business marketing objectives. Ego bait is simply, you mention an influencer or reputable brand within your article — and the said influencer or brand links back to you.
You can use the resources below to get started and set the best for your business blog:
- How To Start A Blog In 2020: An Easy Free Step-By-Step Beginner’s Guide To Create A Blog In 20 Minutes
- Step-By-Step Guide for Setting up Your Own Blog
- How to Start a Blog That Generates $3817 a Month – Neil Patel
3. Build Relationships Via Blog Commenting
Where you will sit when you are old shows where you stood in youth.— Yoruba proverb
Commenting on the others blog posts with the relevant website links helps in link building.
Blog commenting is defined, according to Rankwatch as a relationship between blogs, bloggers and blog readers. It is a great way to exchange ideas, thoughts or opinions about what people feel for a particular topic or a blog post. Blog comments helps the blog to attract traffic and makes it social.
Google no longer gives much importance to links posted anyhow and anywhere across the web for ranking purposes. It seems like nobody misses spammy, irrelevant comments popping up under each of the published articles, and the marketers community got over it fast as the party was over.
Does this mean that comments have absolutely no value now?
This still seems to be rather a mystery, though nobody has doubts that blog commenting got labeled as a much less relevant SEO strategy than it used to be. Data shows that Google might be giving little importance to this user-generated content, but you could take advantage of it using the same way you would use social media: connecting with relevant people and identifying backlinks opportunities.
There are basically two ways you can use this link building technique to boost your brand’s reputation online:
- Sharing your thoughts: When you come across an article you enjoy, you can share your observations, suggestions or just a simple thanks to encourage the writer.
- Generating traffic and leads: In this variant, you’re commenting to provide an alternate piece of information, most probably your link
Contrary to what some SEO professionals and digital marketers think, I still believe blog commenting is one of the easiest way to get into the loop of an influencer or build a relationship with a blog you’ll like to work with in the future.
Blog Commenting can help you attarct:
- End user: Who are looking for alternative or more detailed information
- Bloggers/Publisher’s : Most bloggers spend time in communities, forums, groups, pages, and all such online entities to find what users are thinking and looking for. These entities contain queries from web users which can become topics for your blog if you already have piece of information to share you can comment there and get the traffic diverted to your blog. This way the whole loop gets completed..
So when it comes to blog commenting, concentrate on building a meaningful relationship with the said blogger by adding value to the conversation by adding your opinion to the topic at hand
To get started, find at least 10 blogs you feel passionate about, and leave comments or use a use a tool like Disqus, because it is stated to be crawlable (though the indexing is out of their hands), meaning potentially SEO-friendly.
In addition, their system is easy to manage with a built-in spam filter, and it seems like it is widely used by many high-quality marketing-related blogs, so the commenting is fast and easy.
So start tracking the blogs and the number of comments you write, which you can use later to connect with other businesses and bloggers via outreach.
Resources to help you out.
- Blog Commenting For SEO: The Why & The How In 2020
- How To Write Blog Comments That Actually Drive Traffic
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4. Reach Out To Micro-Influencers In Your Niche
When the shepherd comes home in peace, the milk is sweet.— Ethiopian proverb
An influencer is someone in your niche or industry who has earned the trust and respect of your target audience. They likely have specialized knowledge, authority or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility.
You might not have the big buck to take on a big influencer like Christiano with millions of followers, but there are other Micro-influencers with good enough following that you can use to spread your wings, attract the right traffic and build credible natural links to your website.
Whichever way you choose to go, if you decide to use an influencer, make sure you keep these three tips in mind when researching influencers:
- Find influencers who share similar values. Avoid a mismatched partnership.
- Look at the important metrics. Don’t let large follower numbers fool you. An influencer with 50,000 followers and an average of 100 comments for any update, willl definitely bring in more results than one with 500,000 and just about only 20 comments for any update.
- Research different types of influencers. “Influencer” isn’t a one-size-fits-all description.
So if you have created any kind of content which is share-worthy, or just want a wider audience for your product or service then don’t hesitate to reach out to influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
You can also gun for reciprocal links, which is simply a win-win state between two experts of the same niche. They exchange links to provide relevant information to their readers as a reference through links.
- The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest
- How to Get Started with Influencer Marketing
- The Complete Guide to Getting Started With Influencer Marketing
5. Contribute as Guest Author on Other Blogs
When a child knows how to wash his hands well, he eats with the eldersNigerian proverb.
High quality guest blogging is one of the most effective linkbuilding technique in this guide, its by far the surest good way to get a link or two. Writing articles for other blogs, especially those with high domain authority (DA) is a neat strategy which search engines are willing to reward.
Guest posting is a fairly common practice which brings you not only a valuable backlink but also an increased brand awareness, connections, and recognition as an expert in the industry.
This digital marketing strategy simply involves writing articles for websites – with good page rank – that are related to your niche in return for a backlink to your site.
A simple search online will reveal a good lists of blogs and websites that are open to guest posting from various authors. Sieve out those you’re interested in and reach out with an amazing research piece of content to publish on their site.
Don’t focus on the number of links but rather focus only on quality links. Also, don’t keep posting multiple times on the same guest blog site.
Publish the post on the best target blog, with high page rankings, from where you can expect to get a lot of genuine traffic. An imperative part of guest blogging is increasing in traffic to your site. This connection will send quality traffic to your site after somebody reads your blog post. An increase in site traffic implies more Visitors are going to your site to find out about your Services.
To Search Guest posting site
Its as simple as just searching on Google for “[your niche]” + “[guest-posting search string]”
Some search strings
- write with us
- guest post
- contribute to our site
- suggest a post
- guest posts wanted
- writers wanted
When you come across the site that meets your requirements, then write a guest post request email. You are most likely to receive a link from your profile, author footer bio or within the actual content (if referencing content/data on your site).
As long as you are posting quality, valuable and relevant content to to sites that don’t accept spam, garbage or junk.
Your content should be of use, interest and benefit their readers, and as a result benefit you in the form of referal traffic
After going through the GP circuit, you may find an open spot on an industry (or related/sibling/consuming industry) e-zine site or community site.
- The Ultimate Guide to Guest Posting in 2020 – QuickSprout
- Guest Posting: A Step-by-Step Guide to Getting Started
6. Engage on Social Media to Build Trust & Credibility
A flea can trouble a lion
more than a lion can trouble a flea.
Its no secret; social networking sites are very helpful for SEO link building, attracting free targeted website traffic and building relationships that can grow your business. As an essential tool for any small business , it helps increases your brand’s online reputation of the business.
Listen, engaging with people that are interested in what you offer on multiple social media platforms will help grow your business and also help you get more backlinks -especially via influencers and a dedicated loyal following.
Here are some stats to stress the importance of using social media to build reliable backlinks to aid in marketing your brand online
- 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.
- 54% of social browsers use social media to research products
- 3 hours are spent per day per person on social networks and messaging (Globalwebindex, 2019).
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018).
- 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision (Fourcommunications, 2018)
Not just another major Off-page SEO technique, considering the numbers and time spent, social media engagement is by far one of the cheapest, easiest and fastest means to make your business, website or blog become popular.
Make no mistake, social media for your business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand. But, you have to be strategic when you use social media to market your brand.
As a measure of preventive online reputation management and brand building, it’s advisable to “own” your brand name – and one of the primary methods to do this is setting up social media profiles to represent your business on the most prominent platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest etc.), and any other platforms your target audience/market uses.
As a best practice, all of your social profiles should be linked to/from your site. You can see an example from my site below:
Whether you produce content on your site, or on one of your 3rd party platforms, you should also share your social profiles and followers, this way you can better move social media users to your website and business. An easy way to gain points in the battle for prominence online.
Depending on the platform, you may get a normal (followable) link. The infographic below gives you a simple snapshot to helping you choose the right social platform for your business and SEO link building opportunities.
More importantly, if your content is good enough, and you have built a following/interacted with “names” and “sharers”, your content will generate more shares/traffic, which may lead to more natural inbound links from users, other sites and related businesses.
A good signal to search engines of the relevance and popularity of your website or brand.
Finally here are more reasons why social media must not be ignored.
Social media offers many benefits to business owners, as it allows them to reach out to their customers and to gain the attention of more people/potential customers. A recent Social Media Marketing Industry report has shown that social media enables businesses to get exposure, traffic and gain market insights.
For your info, we run a Facebook group: Biz Marketing Masterminds, where we share fast actionable tips, hacks and tools to help business owners thrive in our current climate. I’m using this medium to invite you to join, if you want to explode your digital foot print that is. Come and and meet other like minded people. We can come out higher after this pandemic.
Here are a few social media management and marketing guides to set you up on the right path to achieving your business and brand marketing objectives.
- 25 Ways to Grow Your Social Media Presence – Forbes
- A Marketer’s Guide to Social Media for Business – Business
- 21 Top Social Media Sites to Consider for Your Brand – – Buffer
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7. Social Bookmarking Sites
A family is like a forest, when you are outside it is dense, when you are inside you see that each tree has its place.African Proverbs
Still on community building in the social sphere social bookmarking on the web, can be said to mean a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links.
Social bookmarking sites are one of the best platforms to promote your brand. When you bookmark your webpage or blog post on popular social bookmarking websites, depending on the site’s traffic and reputation you gain high traffic to your webpage or blog, not forgetting natural backlinks that fuels your SEO and digital marketing campaign efforts.
Social bookmarking sites help you build up quality backlinks. But don’t be fooled. Search engines are looking to these sites for more than link signals. Good social bookmarking sites are considered as quality backlinks according to search engines. And as a whole, by now you know that the quality backlinks helps us to increase website and Google Page Rank.
There are numerous sites on the internet which are giving the list. The majority of these lists are old and not refreshed from years. You can collect social bookmarking sites from several lists and begin examining them.
Here are a few tips on how I use this SEO linkbuilding technique to build my brand’s authority and attract the right traffic to my website and by proxy- my business. If I can do it, you can do better.
- Check website is working or not
- Check whether these sites are indexed in Google or not
- Use these sites for Social bookmarking
To help you, my good friend, take a look at this 50+ popular and high PR social bookmarking and social sharing websites, from search engine people, that can help boost your online marketing campaign and drive the right traffic to grow your business.
How to use social bookmarking sites to grow your dreams:
- Select a site.
- Upload bookmarks and links
- Link to social media
- Create useful tags
- Download the extension
How to get Traffic from Social Bookmarking sites :
1.Engage with your visitors
2.Increase your score
- Follow other users
4.Ping your links for indexSocial bookmarking sites are one of these tools that can have an impact on digital marketing because it fuels one of SEO’s most important elements – backlinks. Click To Tweet
8. Create Buzz with Forum Submission
The first principle of a free society is an untrammeled flow of words in an open forum.Adlai Stevenson I
Another great way to create buzz for your brand online via building reputable links online, is to participate in online forums that are related to your business and make a good connection with that community. Forum submission is simply using a question and answer method, or community involvement to get attention for your brand online. In web web forums you can post any question related to your topic with your website and web page links.
There are some arguments within the SEO community as to how effective forums and discussion sites aren to building backlinks – In my humble opinion though, just like social media and question and answer sites like Quora, participating in relevant forums especially industry specific ones – depending on your goals can give a good boost to your online marketing efforts.
Most importantly, the key to success via this simple SEO link building tactic: is to be active in your selected forums. In practice this entails replying to threads, answering people’s questions and giving your suggestions and advice. It’s all about leveraging your expertise and know-how to build your credibility and brand on the web. Using this medium is as simple as finding a forum and getting involved same way as in a social media group.
It’s worth noting though that most forums – to discourage spam and improve engagemenet _ automatically disable the link, they can still be good sources of citations. It makes economic sense to still use “Do-Follow” forums. This Off-site SEO technique requires your high value contributions, inorder to be efficient in raising your improving your brand’s reputation, or perception etc.
Now, thought leadership is a good goal to aim for with this technique, as getting people to trust your expertise and opinion within a given forum can be the easiest way to increase the chances of getting quality natural links from to your site, getting gigs and attracting interested paying customers.
The simplest way to find your niche forums is by searching on Google. Type in your niche keyword(s) with “forum”. For example, if you’re in the travel business and specialize in Africa, search “africa travel + forum” or a consultant with focus on small businesses you can try small business consultant + forum.
Or you could search for forums outside your niche where you feel most of your ideal prospects hangs out. the same process of searching applies here also.
To help you get on smoothly, here are 825+ forum posting sites to fuel up your brand’s digital marketing link-building process. I’ve used the guide a couple of times for myself and clients and am hoping it helps you also.
That aside, when you find a forum you feel strongly about, follow this step-by-step guide to effectively use forum marketing as a part of your overall online marketing strategy and avoid some common mistakes.
- Find the Right Forums for Your Market Niche. …
- Create Your Online Forum Accounts. …
- Check the Community Guidelines Before Posting.
The guides below should come in handy.Name of an SEO technique that never gets old, or dimmed in popularity? If you’ve guessed forum posting, then you’re 100% correct! Click To Tweet
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9. Build Trust and Credibility with Article Submission
Article submission is an off-page optimization activity. It refers to attracting traffic by submitting SEO optimized articles to popular article submission directories. It is a long term SEO activity which helps increase backlinks and boost pagerank of your website or blog.javatpoint
As you’re quite aware one of the greatest currency your brand can have online is trust and credibility, and no better way to prove and gain this than by sharing your expertise and industry know-how. Our next SEO linkbuilding tactic: “article marketing or article directory submission” is very similar to normal business directories or listings like yellow pages, their main difference being that in this case you can submit only articles.
Taking time to write well researched, relevant and valuable articles, and submitting them to your niche-related directories, or where you’re sure your audience goes to seek professional advice is one of the few ways you can legitimately display your unique edge and industry know-how, build quality backlinks, and get a stream of targetted traffic at the same time.
Article submission and syndicate services are also an effective way to build anchor text links to your deeper pages. Building deep links can be one of the most difficult parts of SEO, especially for product pages. Employing this tactics in your overall search engine marketing strategy helps hit that.
Nothing complicated here, to grow your business or website’s link popularity with high quality article submission the key is to write original informative, and engaging content that relates to your overall brands’ online marketing goals, and submit those articles on good article submission sites.
Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
Further research and practice:According to WordStream, because of Article Submission, articles themselves can rank on the first page on Google, often for mid or long tail keywords, and drive moderate traffic. Click To Tweet
10. Question and Answer
He who asks questions never loses his way
Question Answers site like Quora, Wiki Answers, LinkedIn Answers, Yahoo Answers, stack exchange are good place for link building, to help boost your online marketing efforts. Whatever industry you are working in, you can make use of these sites for business growth and exposure. And if you’re running a blog, they will provide another channel for content exposure.
By being active on Quora your business can enhance its online reputation along with building more traffic to your website, and cross promoting content.
Don’t worry as its still possible to successfully promote your business without spending a lot of money. These Q & A sites are popular places where you can find new customers. As most questions users ask might pertain to a problem your small business can provide solution for, and answering their questions to their heart’s content can push them right into your marketing sales funnel.
Banking on consistency, accuracy, relevancy and leadership ability—You will – no time – be the one everyone turns to for the answers, if you play your cards well.
You can head over to these high PR Q & A sites, join and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
P.S. It’s better to start with QA pages that are already ranked high in SERPs, since they already have existing and relevant traffic
Getting more from this step:
- How to Build Links Using Q&A Sites – Search Engine Journal
- How to Use Quora to Increase Your Business Exposure
- Comparison of Q&A sites – Wikipedia
11. Video Submission
“Stop thinking of ‘Video Marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”– James Wedmore
The preference for video content is not just limited to having a good time online. Video extends to brands. A 2018 HubSpot study showed that 54% of consumers want to see more video content from a brand or business they follow or want to deal with.
More and more internet users are now consuming video at an alarming rate across platforms. Whether it’s on blogs, Facebook or simply YouTube, people want to see more and more videos. Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision.
The more they watch, the more they share, the more the links back to your website. With the increasing demand for video, It’s no surprise many industry influencers can now be seen to be proactively producing different types of video content in order to meet this rising need.
By the way the Youtube video below should help be a good companion to this simple guide.
Furthermore: you need not be a Pro to create videos for your brand, with a smart phone you, and your team can come up with something very creative to help support your brand messaging and online marketing efforts.
Naturally, according to Sprout Social 78.8% of marketers say that YouTube is the most effective video marketing platform, beating Facebook, which got 58.5% votes. The platform also accounts for 27.1% of digital video ad spending with 62% of marketers planning to increase their video ad spend on YouTube.
So YouTube is your best channel to use for video marketing, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels. posting related videos time to time is a helpful off-page SEO activity that can help you attract the right website traffic, and leads into your sales funnel.
Don’t even assume otherwise, video is a powerful way to market your business, and getting the best from this simple SEO linkbuilding technique begins with following SEO best practices by optimizing your videos for user experience and search, don’t forget Youtube, which is also owned by Google is the 3rd largest search engine.
A great way to start is by optimizing your title, the description of the video – where you should go into more detail about the specifics of the video, and reference links.
All it takes can be one good video, so do well to keep it real knowing fully well that most web users consume more videos than text. Choose your platform wisely as videos boosts conversion rates: as such should be seen as an investment – according to HubSpot, including video on a landing page can increase conversions by 80%!
Video builds trust and credibility, and encourages social shares, consider it in your brand’s overal digital marketing strategy. As usual the few guides below should be indespensible to execute this off-site SEO strategy.
- Optimizing Video Content for SEO – SEO Hacker
- The Ultimate Guide to Video Marketing – HubSpot Blog
- Video Marketing Ideas: 9 Ways to Promote Video Content
- Video Marketing Statistics: What You Must Know for 2020
Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness. Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media.According to Optinmonster, video marketers get 66% more qualified leads per year (Optinmonster, 2019). Click To Tweet
12. Use Picture Sharing to Attract Attention:
A picture is worth a thousand words” is an English language adage meaning that complex and sometimes multiple ideas can be conveyed by a single still image, which conveys its meaning or essence more effectively than a mere verbal descriptionWikipedia
Closely supporting your video marketing efforts and on the backbone of the simple popular Wiki quote above – depending on your industry – showing people a photo of your product or service will often be more powerful and appealing than writing about it. Especially for those in the tourism, travel and related industries, images of tourist destinations, accommodation, fashion, food and homewares are common features on photo-sharing sites like Pinterest.
Images are particularly good for ‘explaining’ unusual or new products or services, or appealing to a group that may have no knowledge of your business (e.g. potential tourists in other countries have no idea what your , hotel, restaurant etc looks like). Since images are easy to share and makes your body of texts more appealing to your visitors or prospects. Tell me you haven’t enjoyed the dozens of pictures in this simple guide?
You see; they can help you to easily get your point across.
Smartphone photography is now very instrumental in achieving business marketing goals, as more and more users are sharing pictures online. Why Use Images?
- Encourage word-of-mouth recommendations
- Build relationships with customers
- Increase traffic to your website, Facebook page or Twitter account
- Improve your search engine ranking
If you are not too good in this regard, you can also use site’s that provides free stock photos to get neat copy-right-free images to support your online marketing campaign.
Once you have taken the photos that aligns to your brands messaging and appeals to you, you can use them on your website/blog, share on social media or use photo-sharing services like Picasa, Instagram, Photo Bucket, Flickr, etc.
Images. Charts, graphs, memes, quotes, and other custom images are great for picking up backlinks, shares, likes and comments. Here are 13 of the best image hosting sites that can help you upload and share photos.
Image for digital marketing best practices:
- Use a relevant image that matches your text.
- Pick a good file name for your image.
- Make sure image dimensions match the image size as displayed.
- Use srcset if possible.
- Reduce file size for faster loading.
- Add a caption, if appropriate, for easier scanning of the page.
- Use image alt text.
To get more from image marketing, check out the guides below:
- 11 Important Image SEO Tips You Need to Know
- Image SEO: 12 Actionable Tips (for More Organic Traffic)
- 9 Steps to Optimize Images for SEO – Content Marketing Institute
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13. Attract the Media With Press Releases:
Attention is a precious commodity.
A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. The goal of any press release is to garner attention from the right people—the media, potential customers, and even investors—depending on your business’ digital marketing goals.
PR is very popular activity nowadays, especially in the wake of this COVID 19 issue. As more and more people stay home and consume media after media to run down time and boredom.
Good PR gives positive publicity as well as it is helping in building credible links to your brand’s website and other web properties. I wrote briefly on using press releases and where to get started in a post, where I shared 37+ free places & ways to market your business online. You can check that out, especially if you’re really keen on beating this COVID 19 by keeping your business afloat.
Briefly though, if you have something newsworthy (a new product launch, for example), it’s okay to reach out to relevant news channels and share it with them. These media outlets can be locally, nationally, regionally or even globally.
Press releases are an old, solid custom in the Public Relations field, and they have their uses even despite the rapidly changing times. Click To Tweet
Newsjacking. If you manage to tap into the stream of trending news with your ideas, comments, etc, journalists will be happy to gather quotes from experts who are able to add insight.
14. Info-graphics Submission:
Reality is everything that is a source of information.
An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic. As in the example below, infographics use striking, engaging visuals to communicate information quickly and clearly.
Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They can be an incredible method to boost your website’s SEO and share data about your business.
More so, infographics are full of visual imagery, graphs and charts which can help better convey your key messages. They basically help you take information which could have otherwise been overlooked and turn it into something visually appealing, drawing viewers in and generating potential clients for your business.
As Infographics go viral, the highly beneficial impact such occurrences can bring to a particular business is better search marketing results.
Due to its high rates of engagement, most business owners include them in their marketing strategies. in fact 65% of brands use infographics in their content marketing efforts. Whether you’re showcasing your company’s earnings to potential investors, communicating the benefits of a product, or simply trying to present information in an engaging way, infographics have been and remain an incredibly effective way to do this.
One of the most significant benefits of using infographics in online training is that it enhances knowledge retention and recall. Your web users and employees remember visually compelling charts, images, and other infographic elements much more effectively than text-based online content. Another study also shows that infographics can help boost the traffic to your site by up to 12%Human beings are highly visual and because 90% of of the information that comes to the brain is visual you need to tap into that “optic nerve” Click To Tweet
15. Leverage Interviews to Build Relationships and Improve Visibility
A man who pays respect to the great paves the way for his own greatness.
If you get interviewed on podcasts, news sites, blogs, and in other publications, they will certainly link back to your website. Which can lead to an increase in traffic and a boost in your web rankings. Interviews offers a prime opportunity to reach out to business leaders, and movers in your industry. Another free opportunity for some additional publicity, so most influencers are happy to get involved.
Think of interviews as scouts that venture out into the open web and meet potential readers of your blog. Interviews should be part of your online marketing campaign plans. They help you meet new people and introduce them to your business. The best part is your interviews never take time off. They’re out there every day and night working for you, and they naturally attract traffic to your blog.
On the internet, as well as in business and life, who you know, or are connected to, makes a big difference in how your customers and prospects perceive you and your company. For example, if you send out a message about cement production, and someone like Aliko Dangote is featured as part of your study or contributor, your credibility will be much higher than another similar business with no proven concrete backing.
Including interviews in your online marketing strategy, and SEO link-building campaign can help you build solid long term relationships, know the right people and boost your credibility. By interviewing, or being interviewed by trusted, well-known professionals in your industry, your credibility goes up. Your customers will see the amazing people you’ve interviewed or are in contact with, this can make them trust you more, and make them come back more often for quality. Interviews also help open you to new audiences, which help attract more qualified prospects.
Interviews can help:
- Drive quality targeted traffic to your website and social pages
- Grow your subscriber base
- Build ongoing relationships
- Increase engagement with Users. Grow Customer Base.
- Drive Online Sales.
- Global Reach.
- Monetize Content.
- Retarget Consumers.
Excellent candidates for your interview campaigns are authors, business partners, bloggers, and company executives from companies in your or related niches. Sure, you can do an actual interview, and podcast it, then post the transcript, or create a podcast. That may take you out of your comfort zone, actually talking to someone. Are you one of those who have text or Snap convos with someone in the same room, rather than vibrating your vocal cords? You’ll love this!
Relax, you usually don’t have to. Instead, master the art of the email interview. Many interviewees like email better, because it gives them the chance to answer the questions on their own terms and schedules. Just email them the question list and they’ll send you back the answers. You can follow up on any of the answers to complete the interview.
Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
Both interviewing an expert or being interviewed present exceptional opportunities to expand your credibility, authority & respect to grow your business.
You can check this guides to top up your skills and prepare to start using interviews in your SEO linkbuilding efforts:
- How to Grow Your Business with Interviews.
- How to use interviews to promote your business
- 8 Tips for Getting and Giving Interviews to Promote Your Business
There are other and more advanced SEO linkbuilding techniques you can employ to promote your brand online – like broken link building, link reclamation etc – I’ll get into those in another post. But the off-SEO linkbuilding strategies in this guide should give you a head start and an easy way to start your online marketing campaign – especially if you’re new to doing it yourself.
You hould be aware however; that building links is the major tactics used in search engine optimization (SEO) to build a website’s authority, visibility and trust. As they signal to web users, and Google that a site is a quality resource worthy of citation.
Its no secret sites with more backlinks tend.
- Attract more website traffic
- Improve in search rankings
- Get higher website metrics and SEO scores
- Get better Credibility and reputation
- Generate more sales and revenue opportunities
- Improve relationships and networking in your market
- Establishes your Brand as an authority voice
The algorithms of the major search engines are complex and constantly evolving, but backlinks remain an important factor in how they determine which websites rank for which keywords, and how high they appear within the search results.
There are different ways to build links, and now you have 15 of them. But, if you can master at least 3 -5 of them, it can catapult you ahead of your competition.
The most important part of link building is simply to experiment, experiment, experiment! It’s a long-term game, and you will eventually rip the benefits. I hope this helps you in mitigating the impact of the COVID-19 pandemic. If you’re unfamiliar with promoting your business online, you can check out my agency’s digital marketing process to guide you, or use this 35 steps to plan an effective online marketing campaign for your company.
Finally to best position your business to be resilient in the future, review the latest thinking and insights from professionals around the world, see how other brands are adapting and then go back to the drawing board. I hope this post helps you do just that, and my next one will show the strategies and techniques other brands are using to weather the storm of this pandemic. Do well to subsribe and bookmark us to get it first.
I will also like to hear from you. how have you being adapting, and what linkbuilding strategies do you employ?
Lets have it in the comments below, regards.A chick that will grow into a cock can be spotted the very day it hatches. Click To Tweet
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Eko Odinta is a creative, SEO-focused, online marketing strategist in Accra, he helps business owners, start-ups, and mid-sized companies grow and retain customers with actionable insights and humanistic automation. A chess enthusiast and passionate Arsenal fan, he’s open to marketing-focused guest posting and speaking engagement opportunities.