Tired of searching for “effective ways to promote your business online for free?”
Search no more.
For in this guide you’ll learn exactly how – with the aid of your email address and Facebook account, and in the next Twitter and LinkedIn.
If you’re a business owner, manager, or project leader – in charge of keeping things in motion – then you know how expensive it can be at this point in time.
It’s no secret you need customers to keep head above water – through this uncertain times and beyond.
And unfortunately, connecting with a potential match can be a pricey proposition if you’re looking for love online on one of the dizzying array of social, business directories and/or other 3rd party websites out there.
If you’re looking to build or grow your company,, odds are you’re looking for attention or to get that customer online.
According to recent studies, Companies that blog get 55% more web traffic. 57% of businesses have acquired a customer through their company blog. 78% of Internet users conduct product research online. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
While using the internet as a brand building, and matchmaking tool is no easy feat, there are a number of free options you can use to extend your reach and build clientele online, while significantly trimming costs.
To improve ease of use, and help you get the most from this post, I’ve divided it into easily digestible bites, with links to each section below.
Feel free to jump around.
- Set Realistic And Achievable Marketing Goals
- Create A Branded Email Signature That Promotes Your Brand or Expertise.
- Deploy an Exit-intent Pop-up Capture Email Contacts and Leads
- Embed Subscription Forms to Convert Your Users and Readers
- Email a Newsletter to Your Existing Contacts
- Email Related Businesses & Popular Bloggers/Influencers in Your Market/Niche.
- Maintain a Robust Brand Presence on Facebook.
- Organize a Facebook Event to Promote Your Business
- Join & be Active In Relevant Facebook Groups
- Create a Facebook Group to Build a Community around Your Brand
- Sell More Online With Facebook Marketplace for Business
This is a two part post, this one covers some of the most effective digital marketing strategies, techniques, hacks and tips to help you and your team to properly market and build your business online using simple email and Facebook. The next will cover digital public relations (PR), Twitter and LinkedIn.
With that in mind, here are the best free email and social media marketing techniques you can try before the year.
But first a brief overview of our current state in business.
As COVID-19 continues its disruption, the livelihood of many entrepreneurs and small business owners have visibly been threatened. The fear is real. Markets are in record declines not seen in over 30 years. Massive layoffs have begun, with much more likely to come. Several businesses have already gone under. Capital is drying up.
Here in Ghana, businesses have being forced to reduce wages for over 770,000 workers, and laid off about 42,000 – a Business Tracker Survey reveals.
In a bid to remain competitive; businesses and entrepreneurs are now turning to the web to maintain connections with their customers, attract new ones, and insure their long-term survival – with the world partially in lock-down, pushing internet usage to all-time highs.
Brands are now spending big to attract people’s attention – via digital advertising. What about small business owners and startups, that don’t have the big dollars?
And yes, challenging times can create even more obstacles between you and success. But isn’t that what entrepreneurship is all about? Leaning into the obstacles?
Finding and creating opportunities in places others have overlooked or written-off?
How can you manage cost, and still maintain contact with your prospects?
This is a time to be motivated and focused, constantly reminding yourself of why you began this journey in the first place. Unfortunately for some startups and small businesses this market instability is providing the perfect excuse to shelve their dreams, and play it safe while they wait for things to blow over.
But is this the right move?
I want you out of that bunch.
It’s no secret that marketing your company online can be confusing and incredibly difficult – especially if you’re fresh into it. Don’t worry my good friend, I won’t be taking you through with any technical jargon, or over-hyped strategies. Just simple techniques you can deploy with your email and social profiles to keep you top of your audience’s minds, keep them coming back and turning them into loyal fans.
We’ll be covering how to build and manage your email contact list, techniques to promote and build a community on social media (i.e. on Facebook, Twitter and LinkedIn), and hacks to turn your audience into loyal customers.
If anything, as others run away from the chaos, there will be more opportunity than ever to deliver real value to the world.
So if your website is up and running and you’re not getting the attention, or whatever you feel it deserves.
What do you want?
What’s your goal?
It’s time to make it happen.Combining the powers of email,Facebook, Twitter & LinkedIn is the most valuable way for B2B business owners to keep up with customers, peers and vendors - in these times. Click To Tweet
1. Set Realistic And Achievable Marketing Goals
The crucial first step to turning the invisible into the visible.
Any successful enterprise, either in life or business, can only start in one place: with clear, actionable and achievable goals. It’s no different with trying promote your company online. Setting digital marketing objectives should always be the priority as they will be the basis of your entire strategy. They will help guide your actions so that you can actually achieve your goals.
A good and popular technique you can use to quickly achieve this objective is the SMART goal setting method.
A S.M.A.R.T. goal is defined as being: Specific, Measurable, Achievable, Results-focused, and Time-bound. This simple little acronym will help you stay on track when you sit down for creative brainstorms and defining goals for a digital marketing campaign or your business itself.
Depending on your line of business, or what you want to achieve, your online marketing goals could be to;
- Increase website traffic/brand awareness
- Remain relevant
- Increase profits/ROI
- Lead with purpose
- Make a difference
- Improve your differentiation
- Improve organizational culture and alignment
This crucial goal setting exercise is to balance optimism and enthusiasm with a good sprinkling of realism. Just because you spend too much time working, doesn’t mean you’ll end up with the most successes, don’t be busy being busy. Setting goals will make you more productive, and focused. Do it right.
Be realistic; make your marketing objectives achievable. Don’t set yourself up for failure, if you don’t already, you can learn how to set SMART online marketing goals to light your path as we move on.Balance optimism and enthusiasm with a good sprinkling of realism. Be realistic; make your marketing objectives achievable. Click To Tweet
“Email has an ability many channels don’t: creating valuable, personal touches—at scale.”
– David Newman. @dnewman
USE EMAIL TO BUILD YOUR CONTACTS LIST AND IMPROVE CUSTOMER RETENTION
As you know, email marketing is one of the oldest and most popular online marketing techniques in the world. The internet’s equivalent of the postal service, it involves the process of sending mails to your prospects, and customers to maintain connection or make more sales.
With increased competition, retaining customers has become a challenge for most businesses. Email offers your team an easy, cost-effective, and personal channel to improve your promotion and customer retention strategies.
An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion.Sendpulse
Creating an effective email marketing strategy for your business is no easy feat. But basically; it involves giving something of value away for free in exchange for the your prospect’s email address, attention or continued customer loyalty.
This ‘something of value’ could be a free report, tool, guide, whitepapers, marketing material, blog posts, ebook and more. Anything you offer that can be of value to your audience.
The key is, it must help people in your industry, or niche solve real life problems or answer pressing questions. In addition to finding ways to meet their needs.
We won’t be going full blast on an email marketing strategy in this guide. But the steps below will give you a solid hand in using email to delight your customers, and promote your company to millions.
Let’s make it personal.
2. Create A Branded Email Signature: An Effective Way To Promote Your Business Online For Free
A company’s brand represents who it is and what it does, which is why it’s essential for your company’s branding to be used and displayed correctly in every possible medium. On letter-heads, signage, vehicles etc.
And a custom email signature leave branded impressions within every single one of your outbound messages.
Normally shown at the bottom of every email you send out, this is one of the most untapped brand awareness and lead generation techniques you can use – to advertise online for free . It builds brand identity by helping you stand out, and more memorable.
In addition to helping you promote sales and products easily and quickly, here are some benefits of using email signature for business;
- Gives a professional look to your messages.
- Marketing personalization.
- Quick access to your contact details.
- Social proof.
- A robust promotion tool.
- Helps generate traffic
Make sure to place your website’s links and any potential accolades your company might have received directly into your email signature. This helps to passively promote your business to people that you’re in contact with on a daily basis.
Furthermore; include your social media links in your email signature, along with any relevant links to important company marketing pieces – digital brochures, eBooks, or news pieces that feature your company. Drop a small tagline or one-sentence catchphrase about your business and its mission as well.
I don’t think your email signature has to be big and flashy, it should just be simple, concise and clear.
As a good practice, treat emails like all other forms of corporate communications. When a signature is designed professionally well, it easily advertises your brand in a positive and professional manner. Moreover; sending your contact details with your email signature tells the other person that you are a real person and that you aren’t afraid of sending them.
That’s your business email address must be an email address that uses your own business domain name.
For instance, firstname.lastname@example.org is an email address linked to this domain.
There are a few reasons why using your own domain is important:
- It looks more professional than a Gmail or Hotmail address
- Business domain names are easy to remember
- Having a branded email address builds trust
- Each email you send helps to promote your brand.
- So when you create an email address, try to make the domain part unique to your business and easy to spell.
Go here to learn how to create a branded email in cpanel.
With all the above, let me show you how to lay a simple ground work to start building your email contact list.As a good practice, treat emails like all other forms of corporate communications. When a signature is designed professionally well, it easily promotes your brand in a positive and professional manner. Click To Tweet
3. Deploy an Exit-intent Pop-up Capture Email Contacts and Leads
An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your brand.
The basic building block of an effective email marketing campaign is an email list. And pop-ups are an easy way to build start building one.
For starters, they’re separate boxes that pop up somewhere on your website to collect people’s email addresses.
I guess you’ve seen them over and over again. Do they bother you?
One of the biggest reservations most brands have about using pop-ups on their website is that they believe it distracts the user, thus affecting user experience, which in turn increases bounce rate.
However, what many online marketers don’t realize is that you can walk around this problem by using exit-intent pop-ups. Meaning your pop-up only comes into battle when a visitor is about to leave your website.
In practice, when a visitor on your site is about to close or leave the browser tab, the action triggers a pop-up. As a result, instead of leaving, the user will stop to see what just popped up. By proxy, keeping them longer, reducing bounce rates – reversing the trend, not to mention generate a lot of extra leads.
Are you wondering how exit-intent popups can help you recapture abandoning visitors? Exit-intent pop-ups for email subscriptions get very positive results. Here’s a case study of how Fastrack effectively recaptures visitors by 53% using exit-intent pop-ups.
It works like a charm. You can use the method to convert your outgoing visitors. The key is balancing the results you’ll get from popups with the negative effect they have on the user experience on your site. While we have our own opinions on this balance, it’s really up to your team to work out how far you are willing to go here.
Once you’ve decided, you can use a tool like OptinMonster which provides excellent pop-up services, including this exit-intent feature, to implement popups and slide-ins on your website.
But, since we’re talking about ways to advertise your business online for free, I’ll use List Builder by SumoMe to give you a practical guide to using Exit-intent pop-ups to build your email list.
A Simple Step-By-Step Guide to Creating an Exit-intent pop-up With List Builder by SumoMe.
SumoMe is a free tool that’s now considered to be one of the easiest methods to double your email subscribers, while offering sharing tools that allow you to double your traffic from top social media sites like Facebook, Twitter, and Pinterest.
It’s super easy to get started and allows you to do basic customization of the popup, including text, font, and colors.
To begin, using the WordPress plugin to illustrate, you’ll have to install and setup List Builder by SumoMe.
While the free version works great, if you’re willing to pay a little extra, then the paid version also features A/B testing and advanced targeting rules that enable you to create different popups for different people (like those coming from Twitter for instance).
Anyway the free is always good for beginning or testing purposes.
To assess and set up your pop-up form, click ‘my apps’ on your dashboard to be taken to your main Sumo dashboard.
Then tap on forms to start creating your pop-up.
If you already have a pop-up form template, you can upload it here, if not click on create new form to begin building and designing your pop-up.
This the beauty of Sumo, the minimalist features that makes it one of the top choices among startups and small business owners. As highlighted in the diagram above you can follow the numbered list to easily setup your form in less than 30 minutes – from setting the goal for your pop-up, and everything in between to connecting your preferred email address. Previewing all changes as you make them.
That’s how straight forward and easy creating a pop-up with Sumo Listbuider can be. But what I really want you to pay attention to is found in your ‘visibility tab’ , the exit-intent feature.
The exit-intent feature helps you set rules for when and how you want your pop-up to appear. As you can see from my example in the screenshot above. By choosing “user leaves”, my pop-up will only appear when you’re about to leave this page. Move your cursor to the exit button and see this form at work.
Installing, configuring and creating a pop-up form with Sumo list builder is an easy and straight forward process that can go a long way in helping you build an email list that helps you reduce marketing cost.
You can try it right now and start building a solid email list that helps you advertise your brand, products or services to the right people online for free. If you need further clarity on setting up this plugin you can check out how to install and setup SumoMe: A Free Opt-In Signup Form.
Do you want to increase your subscribers in five minutes or less? Then arrange for a pop-up to appear when a user signals an intention to exit. Another effective ways to promote your business online for free.
While the free version works great, if you’re willing to pay a little extra, then the paid version also features A/B testing and advanced targeting rules that enable you to create different popups for different people (like those coming from Twitter for instance).
In addition to the two already listed, other tools and plugins you can use to create pop-ups include Sleeknote,
Pippity, Elementor Popups, PopUp Domination and more. These exit intent Popup tools can help build a soild foundation you can rely on to promote your venture online.
If you haven’t, make sure you create a branded opt-in pop-up form for your website. Pop-up forms provide visitors with a quick, convenient way to share contact information and subscribe to your mailing list. Offer free stuff. Offer an exclusive opportunity or deal. Let them share. Deliver value-add content.Do you want to increase your subscribers in five minutes or less? Then arrange for a pop-up to appear when a user signals an intention to exit. Click To Tweet
For more on this digital marketing techinque:
- 40 Exit Popup Hacks to Grow Your Subscribers & Revenue
- 51 Exit-Intent Popup Examples, Tips, & Ideas For More Leads
- How To Create An Effective Exit Popup (8 Updated Tips + Examples)
4. Embed Subscription Forms to Convert Your Users and Readers
An effective ways to promote your business online for free, a subscription form allows you to generate contacts and/or leads in your database by collecting email addresses legally. It’s a form that is basically composed of two fields, name and email that is used to collect the contact details of the web users consuming your web content.
This can help your website generate a solid list of subscribers who’re interested in what you do. For your info: 77% of people prefer email over social media or other channels for receiving promotional material from businesses they’re interested in.
Considering the growing importance of keeping your customers, embedding an email newsletter subscription form can can be the bedrock to attracting new customers, retaining the old ones, driving engagement and building a loyal customer base. Lead nurturing emails get 4-10 times the response rate compared to traditional email blasts. (Hubspot).
An efficient way to promote your brand on the internet for free.
Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will be the first to sign up. And, when you offer a new product, the people on your list will be the first to try it.Neil Patel
Now there are alot of tools and plugins out there, Constant Contact, SendInBlue, GetResponse, Drip, AWeber, MailChimp and MAILIFY, to mention a few. But for the sake of this exercise, I’ll be using the WordPress Newsletter plugin to demonstrate.
How to Create an Embeddable Email Subscription Form with the Newsletter Plugin.
The newsletter plugin is an easy cost efficient method to get your visitor’s email addresses and build your subscriber list. I picked it over Mailchimp, for this illustration, because of it’s ease of use and ability to store any amount of contacts in free mode. Unlike Mailchimp which allows only 2000. What an effective ways to promote your business online for free.
Newsletter is a real newsletter and email marketing system for your WordPress site/blog perfect for list building, you can easily create, send and track e-mails, headache-free. With lot’s of add-ons to improve performance, this is a perfect tool for small business owners – who are serious about keeping contact with their audience.
It just works out of box!
Yes, as usual the first step is to install and setup the plugin. And you’ll be held by the hand to create your own unique email subscription form, to serve your purpose.
And on signing up it offers a simple page and short-code you can embed in your content to turn your website’s visitors into subscribers.
Plus a simple dashboard to manage your email news letter campaigns n Most importantly, it gives you an easy drag and drop, raw HTML and automatic inter-phase options to design your newsletter to your heart’s content.
More on sending newsletters in our next phase “OUTREACH”.
The sad truth is most web users won’t patronize your brand in their first visit to your site, and more than 70% will never return. So it’s important to keep processes in place that gives you a link to them – for obvious reasons.
Now, there are many tactics and strategies you can use to turn your site visitors into email subscribers, but the two we just covered happen to be the most crucial.
And exit-intent pop-up and a simple subscription forms are less unobtrusive, and simple ways to build much needed relationships with your community.
Moreover; since I don’t want you feeling overwhelmed with complex strategies, we’ll rely on them to start promoting your brand online – in right about now.An exit-intent pop-up and a simple subscription form are the most less unobtrusive, and simple ways to solidify contact and build much needed relationships with your community.. Click To Tweet
USE DIGITAL OUTREACH TO ENGAGE YOUR PROSPECTS
As the name implies “outreach” is simply reaching out.
In digital marketing, the goal is typically to promote a piece of content, to request a backlink, or to attempt to form a partnership/collaboration with an influencer/brand.
You can think of it like a cold call, but much less obtrusive –by using email.
P.S. Only when you’ve built a relationship with your followers and gain their trust you should proceed to directly contact them with your offer.
Email outreach is not a revolutionary outreach method, but its an effective ways to promote your business online for free. In fact, 81% of businesses are already using it as a primary channel for communicating with their customers. This comes as no surprise as email has proven to be a highly effective way to reach out to customers, with $40 ROI for every $1 spent.
Every marketing or sales process starts with reaching out to your prospects and gaining their attention. In order to do so successfully, you need to have a bulletproof email outreach strategy – a topic for another day.
But for now you can turn the next few steps into a habit, for whenever you publish any content online.
It’s time to reach out.
5. Email a Newsletter to Your Existing Contacts
No doubt; email newsletters are one of the most popular ways to nurture existing and potential clients, and one of the most effective ways to promote your business online for free
Well, mostly because it’s cheap and has great ROI. Moreover, 72% of customers prefer to be approached via email.
So, your current customers, email contacts, and subscribers should be the first to know about your brand’s content updates, news or giveaways. Since they’ve shown interest in what you do, they are the most likely to consume your content and share with their network.
Doing this has being one of the best ways I build initial awareness for most of my contents, helping me get that social shares and basic website traffic. This steady stream of traffic helps create the groundwork for the much anticipated favorable massive visits to your website or store.
Keeping score with your existing customers, fan base and contact list is one of the easiest ways to get recurring steady traffic to your business.
Here is an example of one I received recently from Growth hackers.
Notice the point here. What better way to foster engagement, while advertising your product or service at the same time?
Well-designed marketing emails sent regularly, like email newsletters, guarantee constant website traffic, webinars and other event registrations and product sales.
Not surprising, newsletters generally form the largest part of all marketing emails sent and hold a great deal of marketing potential. Your top priority for email marketing is to increase customer engagement.
As a matter of fact, according to a research survey published by Superoffice, Email is the undisputed king of B2B marketing. For lead generation, 87% of B2B marketers’ use email marketing to generate new leads, while 31% of B2B marketers’ cite email marketing as the channel that makes the biggest impact on revenue.
They even shared 21 B2B Email Marketing Examples (Incl. Unique Templates) to help guide your email lead generation strategy. You can check it out to use as a road-map, for the best effective ways to promote your business online for free using email.
I’m hoping you got that straight. If you’re still struggling to close more sales or garner attention for your enterprise – in this Corona-era”, build your email list and start sending out informative and valuable email newsletters. It works like charm, as you’ve discovered and learned its one of the top-most and effective ways to promote your business online for free.
The guides below have aided my team in crafting our latest email newsletter strategy, maybe they can be useful to you too.
- How to Create an Email Newsletter [Checklist] – HubSpot Blog
- How To Create An Email Newsletter – The Ultimate Guide
- How To Create a Newsletter Design in 7 Steps (+ Newsletter Templates)
The beginning, beginning, in addition to your social updates, which we’ll dive into later – this exercise nshould shart twisting the needle in your favor. To give you more leg room, let’s explore another way you can use email outreach to promote your business online for free.
6. Email Related Businesses & Popular Bloggers/Influencers in Your Market/Niche are Effective Ways to Promote Your Business Online for Free
This can be tricky to carry out in practice, but when carried out properly, can be a very effective ways to promote your business online for free. As most small business and start-ups are often fixated with the competition, but what most of us don’t realize is that, business to business cooperation is an important part of long-term marketing.
The cool thing is; reaching out to non-competing relatable brands, bloggers and/or influencers can pave the way to building trust in your expertise and reputation very quickly – by opening you up to a loyal audience already interested in what you offer. That is if you have something of value to add to their website, social platforms, or one of their posts.
If you find a popular blogger who often writes about a particular subject that directly correlates to your line of work, reach out and look for ways to collaborate. I’ll share a straight example at the end of this section, but guest blogging happens to be one of the best ways most of us, small business owners and startups use to nurture our professional online partnerships.By aligning your brand with an established company that already has the trust of its customers and community, you shorten the time to grow very quickly. Click To Tweet
To find websites in your industry accepting guest posting opportunities, just mix up your keywords with these search strings:
- “keyword” + guest blogging sites
- “keyword” + write for us
- “keyword” + blogs that accept guest posts
- “keyword” + guest posting sites
- “keyword” + submit a guest post
- “keyword” + guest post
- “keyword” + guest post by
- “keyword” + accepting guest posts
- “keyword” + guest post guidelines
For more on on this or for guidance, and effective ways to promote your business online for free using this technique, check out Neil Patel’s Ultimate Guide to Guest Blogging.
The opportunities guest posting can bring to your company are endless, think of it as a new speaker/consultant invited to speak at an event – attended by your perfect customer type. If you’re like me, you might have being obliged to patronize a brand, or explore a speaker and his/her other resources further after attending a seminar or watching a video of them speak.
Guest posting is one of the most used by digital marketers, as such one of the most effective ways to promote your business online for free via building links to your website. You reach out to a brand, blogger or influencer, that has a dedicated audience, and offer to contribute something of value to their dream. When they accept, you have an opportunity to share your vision and expertise with a community already interested in what you have to say.
From a digital marketing and search engine optimization (SEO), perspective, here are some of the top benefits of the guest posting technique to your enterprise;
- Instant Exposure to Targeted Traffic
- Expand Your Personal Network
- Stimulate Social Media Shares
- Grow Your Social Media Following
- Improve Your Online Authority
- Fortify Your Backlink Profile
- Grow Brand Awareness
- Generate Qualified Leads
Now you know why it stays at the top as one of the the most used effective ways to promote your business online for free.
And a personal tip, it’s good to reach out to influencers and bloggers with millions of followers and a solid fan base, but as a startup or small business owner it pays well to reach out to the “mini-influencers/bloggers”. Those with like, from 5000+ loyal following.
In my experience, they’re more relatable, likely to need a helping hand and more likely to have a more targeted loyal following – a “mini-goldmine” you can tap from. If you don’t know what to put in your initial outreach email, here are five very good email template examples you can use to guide you.
Also; emailing editors with your pitch is arguably the most important part of becoming a guest author, and effective ways to promote your business online for free. Even the best writers won’t get in without a fight. Learn how to write pitch emails for guest blog posts that editors want to read.
Now there’re many other ways and techniques or reasons you can use t or make to reach out and form partnerships that enhances your company’s reputation online. Am just using guest posting to give you a simple illustration.
Dig deep into your business and vision and you’ll discover areas where a simple partnership can help accelerate your growth. But as with any venture; establish a common purpose to help keep the partnership strong.
Here are some strong reasons, why you should start getting in touch with related businesses and bloggers:
- Attract new customers and expand market coverage,
- Build brand awareness,
- Broaden product and service offerings,
- Shore up perceived weaknesses
For instance, if your business is just starting out or do not have a strong local presence, customers will likely wonder about whether or not they can trust you to do what you promise.
But by aligning your brand with an established company that already has the trust of its customers and community, you shorten the time to grow very quickly.
Here is an example, if you are new to, say, a facility management service, you may want to align yourself with a proven real estate business who don’t provide the service you offer. They may focus on the more profitable rental and sales opportunities and be happy to refer your facility management business in exchange for you promising to refer all letting opportunities to them.
This is a true win-win situation where you garner new business and your customers will immediately trust you because you are associated with a company that has already proven themselves in the local community.
Don’t hesitate to do the same.
And finally; before we get into using social media to promote your business online for free, take a second to subscribe to our newsletter, by filling the simple form below.
So you don’t ever miss more practical informative and valuable posts like this one. Plus all our latest updates and monthly top 10 marketing articles will can find, all aimed at helping you grow your enterprise.
There’re are other ways to get qualified and trusted email addresses you can use for your outreach campaign- if you don’t have a contact list, you could use a website like HARO (Help A Reporter) or business listings , but that’s a topic for another day. The two simple methods above should help set off a reliable email outreach and linkbuilding campaign.
This should do it for your basic email marketing strategy, and now let’s head over to our next section, how to use social media to promote your brand on the internet for free.
HOW TO PROMOTE YOUR BUSINESS ONLINE FOR FREE WITH SOCIAL MEDIA.
Social media is an ideal place to create real human connections, increase your market reach and without doubt some of the best and effective ways to promote your business online for free can be found here. Considering its ease of use and popularity.
With more than 84% of people with access to the internet using social media, it requires no introduction. But for the sake of argument and clarity, Social media is a collective term for websites and applications which focus on communication, community-based input, interaction, content-sharing and messaging – e.g. Facebook, LinkedIn, Instagram, Pinterest etc.
According to recent studies, 50% of the global population is using social media: that’s 3.8 billion people (an increase of 9.2% since 2019). And 97% of these digital consumers have use social at least once in the past month.
Now, considering the number of people on social platforms, and since it facilitates the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. It’s no surprise, businesses are falling back on social channels to improve the frequency, quality, and reach of their brand’s messaging.
It is a quick and easy way to promote your business’s sales, promotions, events, and other marketing activities.
Social media allows even the smallest business to interact with the wider world. It allows you to create a dynamic online presence and establish a dialogue with a wide audience – including existing customers, new prospects, your competitors and suppliers.
It’s no secret social media is interwoven in our daily lives, It’s a great opportunity for you to reach a large pool of people, and advertise your business online for free. Don’t just take my word for it, I believe you know the value of statistics in planning for success.
Before we get practical, check these ones out:
Did you know…?
- the average social media user has 8.3 different social accounts (hootsuite)
- 43% of internet users use social media for work purposes
- 43% of internet users use social media when researching things to buy (hootsuite)
- 52% of online brand discovery happens in public social feeds
- 27% of internet users say they find new products through paid social ads (following word-of-mouth, TV ads, and search engines)
- 13% of social media users say that a “buy” button would increase their likelihood of purchasing on social (globalwebindex).
These statistics aside, you know within that there is value in having a solid social media brand presence, but all your efforts seems to result to naught – stay calm – you’re not alone. Well that’s because, with all these privacy concerns, security (like the suspected Russian interference in the US), growing competition and more, social media isn’t as straightforward as it used to be –especially if you plan to promote your brand on the lower side of the budget.
There is no “set it and leave it until it’s broken” here; to be successful requires effort, consistent discipline and execution. You must make it part of your team’s culture to cultivate stronger long-term customer relationships by engaging with your customers and leads – to build trust.
The goal is to set you apart from your competition by showing your audience your consistency, expertise, how your brand is different and reinforcing that your business cares about its customers.
With focus on some of the most popular social networks from a B2B standpoint, what follows are some digital marketing techniques you can use today, to promote your business on social media for free.
Where would your target audience hang out online?
With over 2.5 billion monthly users, Mark’s empire is unarguably the world’s largest social media site, and another effective channel to promote your business online for free.
As well as allowing you to post text, Facebook lets you upload pictures and videos from your business. This can be a powerful way to communicate with customers and potential customers, allowing them to see your product or service without having to visit your premises.
As Facebook continues to battle external pressure, while delivering the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead.
This presents a particular challenge for small businesses: You don’t have the same budgets as bigger advertisers to pour into paid posts to compensate.
“The harsh reality of Facebook today is that only about 1 out of 50 people who are already fans of your page will see any single post you make on your Facebook business page,” said Sam Underwood, director of business strategy at digital agency Futurety.
“Long gone are the days of posting and knowing that many, if not most, of your fans will see that content.”
But fear not, small businesses—there is hope. Facebook still offers some of the most effective ways to promote your business online for free. I’ll show you.
What follows are vital, tested and proven Facebook marketing techniques for how to build a solid brand presence, find the right audience and offer up content and experiences they’ll value, even with a limited budget.
7. Maintain a Robust Brand Presence on Facebook.
A Facebook Business Page is simply where you manage your brand’s presence on the largest social network in the world. A free opportunity for businesses to increase brand awareness, generate sales on Facebook and effective brand promotion channel.
A business page is attached to your personal profile so Facebook knows who owns the page, but it’s a separate profile altogether, that serves to help people learn about your business in terms of what you do, how you can be contacted, and where.
While it’s true that your company’s Facebook posts most likely won’t show up in your audience’s news feeds without paying to promote them, that doesn’t mean that you should stop posting them on your business’ page.
People today often use Facebook as a search engine to find out more about a company, whether that means basic info like contact information and hours of operation, or what customers have to say about them.
A robust, active page that’s full of regular posts and lots of audience engagement is a great way to showcase the fact that your customers aren’t just satisfied – they’re enthusiastic.
Which helps showcase your brand, and message to an interested wider audience.
You can use the person-to-person interaction that can happen on your business pages to ensure your consumers feel that they have encountered a brand in a meaningful way, and that they now have a special connection with your company.
To help you out; if you haven’t, what follows is a simple step by step guide to creating a simple Facebook page for your company.
A Step-by-step guide to Creating a Fabook Page for Your Business
Take a few moments to start turning this around on Facebook.
To create a Business Page, simply log into your personal Facebook account, click “Create a Page” from the main menu, as you can see from the screenshot below.
And then follow the steps to build out your business profile.
A business page on Faceook is a visual representative of your brand and should be treated as such, it must in simple terms tell who you are, as a business, what you do, how you do it, how to contact you, working hours etc.
When you set up your Facebook page, you’ll notice there are a lot of options to customize it. You should add as much information about your business as possible, including your address, contact information, website, business hours, products, etc. It’s important to also add profile and cover photos that reflect what your business does.
As a team, we use our Facebook page – Konta Digital, to educate and inform our customers – on SEO and online marketing related issues, get feedback and promote efficient engagement. Our aim has always being to help our clients and prospects easily navigate the web to grow, make contacts with our customer service representatives faster and easier, build connections & partnerships.
The mission is to help all our fans and community boost organic visibility, increase referral website traffic, track competition and more. You can like our Facebook business page, to have firsthand access, and be a part of this dream.
We won’t be digging any deeper in this guide, but for further clarity and practical assistance, here are some resources to aid your efforts.
- How to Create the Perfect Facebook Page for Your Business: The Complete A to Z Guide
- 14 Essential Tips for an Engaging Facebook Business Page
Post with intent.small businesses need to be more mindful about how they communicate with their audiences.
“You can’t just throw things onto Facebook and hope someone sees them,” she said. “You need to post with intention and then decide what you are going to do with that post”—in other words, whether you are going to boost it with budget.
Also, with partnerships, continuous learning, keeping up and guest posting opportunities in mind, get involved in the pages of relevant businesses, competitors, influencers and market-related communities.
Always keep in mind getting involved, contributing and building relationships happens to be some of the most effective ways to promote your business online for free – so get in on other pages to build your brand’s credibility.
Getting interactive by leaving likes, comments and shares on other pages can go along way in helping you build long-term beneficial digital relationships that can have a telling impact on your business.
To be successful with this digital marketing tactics, consistency is key. For more help, here are 18 ways to grow your Facebook community once you have created and customized your Facebook business page.
8. Organize a Facebook Event to Promote Your Business
Do you have any major event coming up in your brand’s calendar?
Here’s one of the effective ways to promote your business online for free that Facebook offers, to get your word out.
Whatever is coming up in your brand’s calendar, it could be a product launch, a webinar or speaking engagement etc. Facebook events, with its calendar connection, is a cool feature that can help you gain users’ attention and keep it.
Events let you organize and respond to gatherings in the real world with people on Facebook.
And since event attendees (or those who engaged with your event page) can be used as target audiences in ad campaigns, it’s a must-have in your marketing arsenal.
To create an event is easy; on your business page, from your news feed, go to ‘events’ in the menu, by tapping on ‘more’.
Click on create event and you’re all set to create your next event.
First, upload a visual – An image or video, name your event, and then fill all your details, finally invite friends and people in the groups you’re in.
Image: Here’s an event where Shama will be speaking:Here’s an example of a Facebook event that’s being hosted by Calbank, a commercial bank here in Ghana where I live.
As you can see from the tabs in the image above,people can talk about your event, show interest, invite and share with their friends. A good way to get your message across a large pool of people. And as anyone will be able to see your event, and search for it, even if you aren’t friends, it makes sense to promote your event far and wide.
For starters here’s how to promote an event via Facebook
- Your blog posts
- Business page
- Social platforms
- Your email list
Also check out this informative actionable article: How to Market Your Facebook Event and Boost Attendance.
A good place to really intensify efforts in improving visibility and initiating discussions about your event, is in groups. An integral part of the digital culture, Facebook groups are a good place to talk about issues you’re interested in, meet people and build relationships.
As such groups offers another good avenue to advertise your business online for free. Let’s tackle that in our next tactics.
9. Join & Be Active In Relevant Facebook Groups
Today, more than 500 million people use Facebook Groups monthly. Get it?
Another efficient way to promote your brand online for free.
And; do you know that a single Facebook user can join up to 6000 groups?
Are you struggling to generate engagement and reach due to recent Facebook’s algorithm changes? Seeking to foster a stronger sense of community around your brand? Or looking for a way to increase customer satisfaction and sales with word-of-mouth recommendations?
Facebook groups can help!
Yes, like our usual social gatherings, a group is simply a community of individuals with a particular purpose or interest, that come together to socialize, network and discuss issues that affects or interests its stakeholders.
Having a community of like-minded individuals makes Facebook groups appealing, with keeps conversations going with little work. Sensibly joining groups on Facebook puts you in the midst of the discussion, among the people that makes the market place tick.
You get to get fresh perspectives on pressing issues, techniques, hacks, events and trends etc in your niche.
Moreover, joining Facebook groups is not to promote your content, but to make contacts, get questions answered, and add value to the discussion around your brand, product and services. Thereby highlighting your expertise, building your authority and by proxy promoting your brand to people with similar interest – your target audience!
How can you successfully create a product or service that satisfies your customer’s needs without knowing what their needs really are?
Ask, don’t guess.
Your competitors don’t. Facebook Groups provide a direct line of communication with a specific set of people and if your “set” includes mostly your customers, then you are sorted.
So search for relevant groups on Facebook and be active in at least 3 -5, don’t just be a number. You can create a spot in your editorial calendar for when to sharpen your brain and give back via groups. An effective way to promote your business online for free amid this pandemic.
As a business owner, you’re always looking for new ways to drive more traffic, but that’s not the only reason you should join Facebook groups. Here some of the major reasons why joining relevant Facebook groups is a good idea.
- It’s a direct line to industry watchers, players and customers.
- You’ll build long-lasting meaning relationships with people that can positively impact your company.
- You’ll increase your organic reach.
- It can come in handy as a customer support community and
- As a learning, and engagement tool.
The easiest way to have trustworthy conversations, get productivity tips and meet new people online.
What about creating one for your brand?
10. Create a Facebook Group to Build a Community around Your Brand.
Groups are communities.
They can nicely complement your Facebook Page, however, they will never substitute it.
A Facebook Page is like presenting your business card to the customers while a Facebook Group is more like having a coffee with them. Groups work like discussion forums, they allow members to actively generate group content – ask questions, post about events, follow conversations, share photo, links and much more.
You can find a niche within your customers’ interests – that highlights your expertise or product superiority, and give them a space to connect – by creating your own group. You can add members, publish articles, carry on discussions, and build long-lasting relationships with customers.
Although the goal is to market your brand online, but as most of the online marketing strategies in this guide have shown – nothing is free. You’ll have to invest time to help your group grow. As promoting sales or calls to action at the beginning, is an absolute ‘no no’.
The fact that you own the group and control the conversations automatically grants you industry leadership status in the eyes of your members, which can only help when they realize they need the product or service you provide.
As rapport within group members improves, you can encourage them to invite their friends and colleagues – to expand the discussion, get fresh perspectives and spread the idea. If you’ve being feeding them right they will.
This simple request can help increase the reach of your brand and probably meet quite a few prospects.
Ready to roll?
How to Create Your Own Group on Facebook
To create a group:
Click in the top right of Facebook and select Group.
Enter your group name, choose the privacy option and then start adding people to your group.
Creating a Facebook group is easy and smooth, but building it to your heart’s desire is where rubber must meet the road. I have a simple practical guide in my content schedule. So stay tuned.
Here are some tips to using Facebook Groups to Promote Your Business Online
- Create a community of loyal followers
- Use the Group as a forum for sharing ideas and finding help
- Build better relationships
- Notify the group of every post or content you push out
- Get your employees and partners closer
For now you can use these guides How to Grow Your Facebook Group From 0 to 10k+ Members by Singlegrain or An Eye-Opening Guide on How to Grow a Facebook Group by Neil Patel, for guidance on building your group.
And don’t hesitate to join my group Biz Marketing Masterminds – for discussions around using the web to market, and grow your business.
The key is to build a sense of community, a congress, where members can contribute and be heard. A good avenue to gather market intelligence and customer feedback. As your group grows, you can set aside a day for promotional activities where group members can advertise their offerings on the wall.
Growing your Facebook group takes more than just getting it out there. Be a good farmer, nurture it and you will reap the fruits thereof.A Facebook Page is like presenting your business card to the customers while a Facebook Group is more like having a coffee with them. Click To Tweet
11. Sell More Online With Facebook Marketplace for Business
To pull the curtain on Facebook, let’s quickly explore it’s marketplace.
Used monthly by more than 800 million people in 70 countries, as the name implies, Facebook Marketplace is an open exchange that makes it easy to discover buy, sell, and trade items with other people in their area or shipped. Anyone can list products or services for sale and gain access to a local audience.
With marketplace, you can use your Facebook account to find what you want and sell what you don’t.
A great addition to retail & ecommerce companies, and business owners that wants to reach more customers – conveniently at the right time. It’s quick and easy to setup, it has all you need to start selling today.
Don’t forget to utilize SEO when making your listings.
As a guide here’s how Facebook Marketplace For Your Business
- Increase Awareness And Discoverability
- Build Trust With Your Audience
- Track What Sells Best On Facebook
- Leverage Facebook’s Personalization
- Test Out New Products.
Marketplace is available in the Facebook app and on desktops and tablets. Look for the at the bottom of the app on iOS or at the top of the app on Android. If using a web browser, you can find this Marketplace icon on the left side of the Facebook page.
This Facebook platform is easy to use.
All your prospect need to do is to click on marketplace icon on the top left. Once they identify the product they want, they click “message seller” to send a private message.
They’ll get the buy option where the user is free to initiate the transaction!
Facebook’s re-launch of Marketplace is an attempt by the giant to take on peer-to-peer selling platforms. The feature’s ease of use is complemented by the high level of trust offered since seller profiles are typically detailed to make Marketplace a noteworthy contender to Craigslist, the niche leader.
Your business can get a lot of value from this platform especially when you uphold the terms and conditions of Facebook. A handy sales weapon in this ‘COVID-era’.
For more on using Facebook Marketplace to promote your business online, check out the resources below.
As you can see, there are many ways to use email and Facebook to effectively promote your company online for free. Now it’s time to get to work, you can start by picking the ones you feel will work best for your business.
Pick the pieces from these simple online marketing techniques that best match your needs and goals and combine them with essential brand details to create a fully developed plan to expanding your reach and visibility online.
From there, you will be able to understand your audience better, create compelling content for every purchase funnel level, find more effective guest blogging opportunities, and develop better overall marketing strategies.
The reality is that you’re not going to hear back from most people you reach out to, and some of the strategies might not work ‘off-the-bat’. Don’t take it personally. Just keep on finding new approaches and refining your message, and eventually things will fall into place. Keep it consistent and keep it personal, and you’ll be well on your way with these simple actionable marketing processes and guides.
Want more help with reaching your audience and growing your business?
Konta digital marketing service has all the SEO and competitive analysis tools you need to reach and convert your audience. Contact the team for a free consultation today and find new opportunities to grow your business.
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Good luck buddy.
And always remember, I’m thinking about you. Don’t hesitate to leave your questions, doubts and suggestions in the comments below.
Eko Odinta is an entrepreneur, marketer and blogger. As Konta Digital‘s resident “town-crier” he authors in-depth guides that teach business owners ways to manage, grow and scale their business. He’s an industry-recognized creative with a passion for growing modern, iconic brands.