If managing your brand’ online marketing campaign efforts feels like a complex daunting undertaking, then this post offers a unique opportunity that you must not pass up.
I have written these simple practical guide not only to help you focus, do less and improve productivity, but with dedication and attention to detail provide a shortcut – via actionable search engine optimization ( or SEO) techniques, trusted and reliable digital tools, and practical management and marketing tips – to take your dreams by storm.
First; picture this; winding roads, beautiful scenery, lookout points – there’s a lot to be said for a scenic drive.
When you have the time – that is.
As you might guess, in business, the scenic route costs you time, money, and momentum that you may not be able to afford.
But when you’re trying to get from point A to point B on a schedule, you want the most direct route from where you are to your vision.
Even better, you want a shortcut.
Brands spend 25%-43% of their marketing budget on content, yet only 23% of CMOs feel they are producing the right information for the right audience, and delivering it at the right time and correct formatMarketing Profs, eMarketer
Unlike traditional means of marketing like TV, radio, yellow pages, or the papers etc The strategic planning and execution of an efficient online marketing strategy is still a challenge, and the vast majority of us – business executives – feel we could do more in managing an effective digital marketing campaign.
With focus on your company’s capabilities, target audience and image, this guide makes online marketing simple by giving you only the practical skills, tools and resources you need to chart your own course online.
Don’t take my word for it, let’s jump in to find out!And then one day without warning you find yourself walking through doors that took years to get to, and now you know healing has occurred. Click To Tweet
GRAPHIC AND WEB DESIGN
A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value for the object identified.Wikipedia
Listen: the first thing to take care of is no doubt “branding”. This is your identity, who you are or how you want to be seen apart from the other guys.
Just like designing your brand’s website that not only look good but load quickly, graphic design, is the creation of graphics, typography, graphs, and images to communicate your idea and help you stand out.
As you have noticed, via brand’s you follow or see online, web design and graphic design are integral parts of ensuring the success of your online marketing campaign efforts.
From branding and website, to infographics and presentations, this section covers all you need to reflect an appealing and irresistible image on the web.Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise. – Geoffrey Zakarian Click To Tweet
You require distinctive design to set your brand apart from the rest, and to help you properly promote your company, product or service online.
1: Create A Professional Website
A Content Management System (CMS) is an application that enables you to publish and manage content on the web in an intuitive fashion
You know; in our world today, even if you don’t sell anything directly online, a website is a must for entrepreneurs, small businesses, and anybody selling products or services.
Acting as your representative online, your company’s website is an extension of your business card, with information about you, your business, products, and services offered.
Especially if you’re just starting out, use WordPress to create a professional looking web site without coding skills. What you can do with WordPress is endless, only limited by your creativity. Offering over 50,000 plugins to help improve performance and interactivity.
News flash (Source: hostingtribunal.com):
- WordPress powers 35% of the internet in 2020, an increase of 2% compared to early 2019 and a 4% rise from the previous year.
- If you count only the CMS-built sites, then about 60% of them are WordPress
- Over 400 million people visit WordPress sites each month
There are also other very good reliable CMS platforms out there – like wix, Joomla!, or Drupal – you can use to design your website if you’re not a fan of WordPress
Just make sure the end result is what you can be proud of – to represent your company to the world.
To get things straight and smooth, I recommend using the guides below to help you design a great looking website for your business;
- How to Create a Website: Step-by-Step Guide for Beginners
- Ultimate Guide: How to Make a Website in 2020 – Step by Step Guide
- How To Design An SEO Friendly Website That Ranks Well
That said; since our focus is on setting up your website to help properly market your brand on the web – here are some SEO web design tips from Webfx to keep in mind when designing your website.
- Make Sure Your Site Navigation Is Search Engine Friendly
- Place Scripts Outside of the HTML Document.
- Use Content That Search Engine Spiders Can Read.
- Design Your URLs for Search Friendliness.
- Block Pages You Don’t Want Search Engines Index.
- Don’t Neglect Image Alt Attributes.
- Update Pages with Fresh Content.
The video below can also take you through the entire process of creating a website for your business.
You require distinctive design to set your brand apart from the rest, and to help you properly promote your company, product or service online.The primary purpose of branding is helping businesses stand out from the competition Click To Tweet
So let’s fire on.
2: Create Visuals With Crello
With professional templates for almost any business, anyone can create eye-catching visuals with this free graphic design software.
Crello is the easiest online design tool to create videos, animations and graphics for social media, print and/or web. There is absolutely no design skills needed, this tool helps you create blog images,ads, animations and print materials like a pro.
With Crello you have over 25,000 templates for all major social media, blogging, and marketing formats
3. Use Venngage To Create Branded Infographics To Support Your Online Marketing Campaign.
Infographics helps present your message in an effective and visually appealing manner, and can also sustain the attention of your readers.
Infographic can be an efficient way to make boring and heavy topics enjoyable and easy to understand. This online marketing tool, Venngage, takes all the hassle out, helping you create professional and branded graphics in matter of minutes.
Infographics are one of the most popular ways to share statistics with your audience, and for a good reason. Not only are statistical infographics eye-catching, they make data more engaging and impactful.
It doesn’t come cheap though, about $50 a month. But it’s worth it, considering the benefits. And don’t forget that one infographic can potentially be used in multiple places on the web. People share infographics 3x more than any other type of content.
If you have certain graphic elements you use frequently, consider storing them all in one place where they can easily be accessed as necessary.41.5% of marketers say that original graphics, like infographics, perform best. Click To Tweet
4: Create A Logo That Represents Your Brand:
A company logo is a symbol of your company’s identity. It creates your customers’ first impression of your company. The best logos send a message to customers about the company’s values, create brand loyalty and give company letterhead, vehicles and signs a more professional appearance. (smallbusiness.chron).
You can employ freelogoservices.com to create logos on your own in minutes
5. Use Presentations To Fuel Your Online Marketing Campaign
According to Wikipedia; a presentation is the process of presenting a topic to an audience. It is typically a demonstration, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, or to build good will or to present a new idea or product.
Presentations offers a good opportunity to share your web URL and social profiles with people that have same interests with you, an easy way to build trust and familiarity.
As a business owner or project leader you will need to at some point articulate your ideas and thoughts to those around you, and no doubt presentations are one of the most effective ways to do this.
Effective presentations tips are the key to your success in a business setting because they are outcome oriented and measurable goals. You must find a method and process that works best for you without suffering from anxiety.
I don’t mean putting everything you have to say on the slides and then reading it to your audience – that’s a none-starter. It makes for a very wordy and boring presentation.
To know how to run an online marketing campaign that bears fruits, either to your co-workers or audience, via the web or face-to-face you should be ready at all times to present your ideas accurately and on point. It’s much better to use your deck–or, in this case, your PowerPoint slide–to drive home your most important concepts while you can fill in the gaps with details.
At the beginning of any presentation you create, think about the purpose and remind yourself of it so you’ll remember exactly why you’re giving the talk to begin with. 5 – 10 Slides Max. Do not go into a presentation with 20 slides when you have only 5 – 10 minutes to talk. Frankly, anything over 7 slides is a bit much.
And a great tool to support this online marketing tip and hack will be Prezi, the presentation software that uses motion, zoom, and spatial relationships to make you a great presenter.
6. Use Iconfinder To Create Relevant Icons.A study by James Foster found that combining the hamburger icon with the word “menu” increased the number of clicks by 7%. Placing a border around the icon, so that its appearance resembles a traditional button, increased clicks by 22%. Click To Tweet
In computing, an icon is a pictogram or ideogram displayed on a computer screen in order to help the user navigate a computer system
Icons are used in many places on a computer. The desktop contains icons as shortcuts – clicking on these icons opens up the file, folder, or application that they stand for. For example, in Microsoft Windows the desktop will often have an icon for the Recycle Bin, and the icon usually looks like a trash can.
And you know what?
Easily compared to traffic signs and direction boards, as they always tell you where/how to move, Using icons within your website can be an effective way to communicate with your visitors. The benefits of using icons are enormous. A cool icon will grab your visitor’s attention and it will direct it towards the message you want to convey.
Do you see where we’re going with this?
There are many tools and techniques out there you can use to create icons for your website, but one of the easiest to use and most popular is Iconfinder, whose main product is a search engine for icons. Iconfinder gained popularity after a relaunch in 2009 and is now the largest icon search engine with more than 2 million unique users per month.
Get this crucial online marketing campaign trick, the icons you choose for your website can impact the way that customers (and potential customers) think of you – and whether they decide to do business with you or not.
In any case just as the colors, fonts, and designs you use on your website are part of what makes it memorable, icons play a role too.
They can make your site unique.
7. Easily compress images at optimal quality
Increasingly.com improved website speed by 33% / 2 seconds by compressing images
Why should you compress your images?
Image file size can disproportionally affect your site’s loading time, so it’s important to get it right.The faster the site, the easier it is to visit and index a page.Image compression is minimizing the size in bytes of a graphics file without degrading the quality of the image to an unacceptable level Click To Tweet
Because an image file contains a lot of dormant data, meaning you can have the same visual result with less information. It goes without saying reducing the size of your images saves space (storage, badwidth) and time. A compressed image is smaller. So your memory can hold either 10 raw (uncompressed) images, or 100 compressed (numbers out of air here).
This is why compression is one of the most important steps in reducing image’s file sizes. To make your site load quicker, and help search engine bots crawl it faster you must compress all your images before uploading them.
For this technique, you could use tiny png to compress your images without jeopardizing the quality.
Just drop your image file and let panda do the rest – as you can see from my little example above. You can also accomplish this task using plugins, here are 5 best WordPress image compression plugins compared.
8. Use Stock Images
It’s no secret; images makes your helps break up your content and makes your site visually appealing and attractive. Even with easy access to high tech gadgets and cameras on our mobile, you can hardly meet up with your need for images to support your digital marketing efforts.
Stock photos are an affordable way to quickly get great looking photos to use on your website and company marketing materials. In addition to personal or branded photos and supported by screenshots.
I use Pixabay and Deposit Photos to source millions of photos, illustrations and vector graphics – and thousands of video clips – all . Good valuable free alternative to commercial stock photo sites.
Free for commercial use, no attribution required.
However, since stock photographs can be bought and used by anyone – the big problem becomes brand identity. Take note of this when selecting photos to use in your web content or to fuel your online marketing campaign.
It is also important to remember that the photographers, stylists, models and artists who created those images are hard working individuals just like you and me, so it’s important not to steal and misuse their art.
9. Learn Photoshop keyboard shortcuts.
Photoshop is Adobe’s photo editing, image creation and graphic design software. The software provides many image editing features for raster (pixel-based) images as well as vector graphics. It uses a layer-based editing system that enables image creation and altering with multiple overlays that support transparency.
If cost is the only thing stopping you from investing in Photoshop, consider GIMP. It’s a free and fully-featured open source graphic design tool that works similar.
Create your own Photoshop templates for common image sizes and formats you know you’ll be using often.
Before we go any further with our online marketing campaign tips, tools and tricks, there are other factors to consider to close down this section on graphics and webdesign design.
- Find fonts for your designs with Google fonts
- Create colour pallette with Adobe Color
- You can also create high quality images and infographics with tools like Canva, Infogra.am, and Piktochart which all make it easy to create high quality images and infographics you can use for your content.
The actionable search engine optimization techniques, tools and tips above gives you all you need to create an image that sets your brand apart from the other guys.
To keep things nice and neat, here are some fast tips to live by when designing to support your online marketing campaign efforts.
Graphic And Web Design Tips
Here are some essential graphic design tips to get you through your next design project
- Choose contrasting colors.
- Keep it simple with the font.
- Use white space.
- Consistent elements are key.
- Sketch and scan.
- Utilize the flat design technique.
- Structure your text
To get more from this digital marketing tips, tools and tricks as regards SEO friendly web development and graphic design, consult:
- 25 Epic Graphic Design Tips for Non-Designers – Canva
- 7 Graphic Design Tips for Non-Designers
- 30 Amazing Graphic Design Tips Professional Designers Want You To Know
SEARCH ENGINE OPTIMIZATION (SEO) TIPS, TOOLS & TRICKS.
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.Wikipedia
Search Engine Optimization or SEO makes up a significant part of all forms of effective online marketing. It is based on the utilization of certain acceptable best practices, webmaster guidelines, and digital techniques to not only create content around search words and phrases that people use to find things on the internet, but also in positioning your brand to meet the requirements of web users, and search engine crawlers alike.
Thus; at the heart of having good SEO is the effective use of SEO Keywords (my link) – which helps you discover exactly what potential customers are searching for, and how you can be that answer. That’s is what makes doing SEO work so well.Organic SEO is 5.66 times better than paid ads. Click To Tweet
Now here are some tools, tips and hacks to help you win at marketing your company via the search engines.
The very first thing to do before beginning SEO for your website is to run a thorough audit to (uncover common issues that might be dragging your business down, and discover more opportunities for growth.
Now there are a lot of good SEO audit tools out there, that can help you analyze your site’s standing, most of the SEO tools and plugins I’ll be sharing in this section have an audit feature, but not all audits are created equal, and not forgetting price can be an issue.70% of marketers lack an integrated digital and/or content strategy. Click To Tweet
10. Audit Your Website To Find Problems & Discover Hidden Opportunities
If you want more search traffic, all you have to do is follow the website .
A detailed SEO website analysis report can be one of the most effective assets to beginning and giving direction to your online marketing efforts.
For beginners, think of an SEO audit as a thorough evaluation of your company’s website that gives you a solid base to grade the ability of your business making it on top of the highly competitive online market place.
A good SEO website audit can help you list and find issues that might be holding you back, and recommendations to fixing them. It can even be a window that opens your creative mind to more opportunities you might have missed.
You’ll notice a simple audit tool at the very top of this page, and on all other pages of my site, its a result of a colloboration between my humble self and my partners in the Philipines.
My aim with this simple easy-to-use website analysis tool is to help you instantly review your website for free, find issues with your site and connect your marketing data.
Here are some good reasons to run an SEO website audit of your website.
- Improved organic search visibility
- Enhanced usability
- Stronger and better content
- Improved conversion rates
- Better SEO
- Discover potential revenue sources
- Identify and capitalize on traffic trends
- Improves keyword distribution.
To find get more good reasons, and detailed information on the points listed above you can check out this post: 10 important reasons why a website audit is good for your business.
Now, there are a lot of other good SEO website analysis tools out there, but for the sake of argument and based on the ones am familiar with, I recommend checking out DeepCrawl or Screaming Frog SEO Spider, to quickly crawl your site and identify issues.
Let’s Neil give us the final words on audit.
When you conduct an audit, you are checking the health of your website. Since search algorithms and technology can change at a rapid pace, you want to perform mini-audits monthly. But they shouldn’t take the place of a full SEO audit. Those should take place every 4-6 months or after a major change in your websiteNeil Patel.
- How to Perform a Technical SEO Site Audit in Just One Hour
- A 16-Step SEO Audit Process To Boost Your Google Rankings
This video from is full of guidance to help you out with running a thorough analysis of your business’ web property.
11. Use Plugins To Turn Your Site Into An Online Marketing Powerhouse
A plugin is a software add-on that is installed on a program, to enhance its capabilities. For example, if you wanted to watch a video on a website, you may need a plugin to do so.
If the plugin is not installed, your browser will not understand how to play the video.WordPress.org offers over 50,000 plugins and over 3,500 GPL-licensed themes Click To Tweet
Considering the statistic above, it’s not surprising that there are also alot of SEO-focused plugins you can use to set up your website for online marketing success.
Even if you’re a beginner, with no technical skills Yoast SEO and All-in-one SEO Plugins – which are the most popular and widely used in the digital marketing community – can help position your brand properly on the web, meet the needs of search engine crawlers and web users alike.
Wanna get more adventurous, Rank math is another WordPress Plugin, I came across this easy to use tool about the close of last year and I must say, it has being very helpful. You should consider it too in your quest to help you rank higher in Google’s search results.
And a list of some of the best WordPress SEO plugins on the market, that can help improve your digital marketing campaign chances.
Worth checking out:
12. Make Good Use of SEO & Digital Marketing Tools To Improve Your Campaign Performance.
Plugins are very effective for efficiently running a successful online marketing campaign – especially if you’re tight on budget and perfect for on-site SEO, and content optimization – and crucial for managing ongoing online marketing operations.
But to get the most from this branch of digital marketing and send your competition to the canvas requires more than plugins – you need reliable SEO tools.
In addition to analyzing your website, from webpage performance, keyword research, local listing audits, link building, and more – these online marketing tools helps make the sometimes confusing aspects of SEO more straightforward and easy to implement. Making it easier for you to plot your success to the top.
No doubt SEO helps you target and attract quality traffic via search engines. It’s an online marketing strategy that helps you grow your business without investing in paid advertising.
Most of these online marketing tools are free or have a free version you can test before commintting coin. Furthermore some of these tools can be used to run or manage your entire online marketing campaign efforts, while others are geared towards specific tasks/objectives.
For Keyword Research And On-Page Optimization Tools
- KWFinder: to get Keywords.
- MOZ: SEO Software prefered by most digital marketing specialists
- Answer The Public: Get the questions your prospects are asking and position yourself as the best answer.
- SpyFu: Helps you monitor the competition
- SEOQuake : A powerful SEO toolbox plugin/browser extension that helps you to quickly check traffic and compare sites
To Optimize for Site Speed
- Google Page Speed : analyzes the content of a web page, then generates suggestions to make that page faster.
- Pingdom: To monitor the performance and test the speed of your site
- GTMetrix : a free tool that analyzes your page’s speed performance
To Optimize And Research Backlinks
“For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links and more links.”— Luisito Batongbakal, MonitorBacklinks.com
- Majestic SEO : this online marketing tool helps you plan, create and execute a winning link building strategy.
- Moz Link Explorer: For checking backlink profiles and domain authority of a site
- JustReachout: Get in touch with bloggers and influencers to fuel your digital outreach and PR strategies.
- NinjaOutreach: Similar to the one above
To Properly Manage Your Brand’s Link Building Strategy
- Raven Tools: Puts professional SEO reports and tools in your hands.
- Buzz Stream: This tool helps keep outreach campaign under control.
Analytics & Reporting
- Google Search Console : Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
- Google Analytics: web analytics service offered by Google that tracks and reports website traffic,lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
- SERPRobot: Track your site’s positions
- Siteliner: SEO Analysis Tool fast analysis of your entire website – duplicate content, broken links, internal page rank, redirections and more
Through with attention to detail and creative innovation, you can run a successful SEO and online marketing campaign that bears fruits – go for it. but to minimize the risks and improve your chances it makes sense to invest in an efficient online marketing tool.
For more I recommend you take a look at the post below:
If you’re not skilled in configuring Google Analytics yourself, get more utility from it faster using pre-built dashboards.
If you’re using Moz, Raven Tools or any other content marketing and SEO platform, use it to set up automatic reports delivered to your email.
13. Take On Local SEO To Attract Location Based Users.
Local SEO serves to promote your business’ visibility on location-based searches. … These include searches with certain geo qualifiers, such as city, state, zip code, etc., and ‘near me’ searches, where Google picks up the geo-location of the person and provides search results from that area.lyfemarketing.com
If local SEO has any relevance to your business, in addition to following the best practices of search engine optimization to highlight your location, there are many online marketing techniques, tools and hacks you can use to improve your chances of turning your website traffic into foot traffic at your front door.
The most common method by far is claiming your Google My Business (GMB) listing. Doing this will raise the chances of you showing up across Google’s platforms – search, maps etc.
Here are some benefits of using GMB to attract more local customers and clients:
- It’s Free.
- Helps Customers Find Your Physical Location.
- Better Search Visibility.
- Displays Useful Information.
- Another Communication Channel.
- Hangout with Customers.
- Gain Customer Insight.
- Track Website Traffic and Audience
These guides should be of great help in helping you create and claim your GMB listing for business growth:
- How To Claim And Profit From Your ‘Google My Business
- How to Use Google My Business to Get More Customers
This video can also be indispensable:
You can also deploy local SEO tools like Whitespark to help advance your local search, improve rankings, manage citation and get more business.
And our last tool Moz Local is an automated listing management tool, with active and continuous syncing of location data to our partners. The primary purpose of Moz Local is to positively affect your visibility on search engines by making it easy for you to publish consistent location data.
In addition to Google My Business, these tools are great to help you speed up a lot of menial tasks that can otherwise eat up valuable hours of your time.
As you can see online marketing campaign management can be hard work. But the benefits are difficult to ignore. If you don’t take it seriously, you’ll undoubtedly miss out on leads, customers, online visibility, and sales.
To improve productivity and your bottom line make sure to choose the best of these actionable SEO techniques, tools and tips to fine-tune your digital marketing strategic campaign efforts until you’ve created a winning strategy.
Now you’ve covered the groundwork, designing and setting up your busines for success, we’ll do the same justice to social media in my next post next week. if you enjoyed this then you’ll love it.
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I hope this guide really guides you on your way through 2020 and the decade that follows. Do well to share it on social media and let me know anything more to add.
Live a life of contribution, stay blessed.
Eko Odinta is a creative, SEO-focused, online marketing strategist in Accra, he helps business owners, start-ups, and mid-sized companies grow and retain customers with actionable insights and humanistic automation. A chess enthusiast and passionate Arsenal fan, he’s open to marketing-focused guest posting and speaking engagement opportunities.