Actionable Keyword Research & Competitor Analysis for Business (A Complete Step-by-Step Guide With Free SEO Tools)

From “Nike”, to “Usain Bolt” – and even to “looking for the best restaurant in town” – keywords help web searchers find people or places, compare brands, , products or services on the internet. Thereby making keyword research and competitor analysis a critical part of building, an effective online marketing strategy – to grow your business.

Look; as a fact Google now processes over 40,000 search queries every second on average, that is about 3.5 billion searches per day. It’s no secret; people are actively using the internet to simplify their lives.

In this detailed practical guide, I will share with you tested, trusted and reliable ways – using free SEO marketing tools – to find ideas of words and phrases your target audience will likely use to search online for what your company offers.

Let’s get your business “off the corner”

Actionable Keyword Research & Competitor Analysis With Free SEO Tools

After showing you how to begin this simple process – and handing over good business productivity tools, to help manage this exercise, and other business operations.

I will take you through 8 actionable steps to find keywords;

  1. Manually: via Google search result features, social media & online communities
  2. By analyzing your successful competitors website content and strategies
  3. With reliable free keyword research tools and
  4. By using free trials of some premium tools

Hey, I just don’t want you to find keywords; I also want you, to be able to identify keywords by how easy or difficult they are to rank. My aim is to help you find hidden business insights and content ideas from the web (especially your competitors 😉 ) , which can help you, think strategically, and act creatively in claiming your market share of voice on the web.

I want you to come out strong.

Keyword research involves uncovering the queries and topics which interests your target audience. Click To Tweet

How to Select Keywords to Grow Your Business

In marketing online, keywords are terms and phrases you use in your web pages and content to generate publicity and unify your company’s digital marketing strategy. You can use keywords to attract attention to a distinctive feature of your product or service, or even to just reinforce your brand.

For instance; let’s say you’re a business consultant, with expertise in CRM, maybe one or two awards here and there. Some really well known brands in your clients’ list and a number of speaking engagements under your belt.

To produce content on your website to highlight your capabilities and attract the right audience.

You might aim for keywords like:

  • award winning customer relations consultant
  • experienced Customer Relationship Management (CRM) Analyst in Accra.
  • results- focused client relationship strategist
  • retail customer service consultant
digital marketing consultant in accra

Then you strategically use these words to optimize your website and produce web content that reflects these words. Content that shows you or your brand are the right answer – so when a web searcher searches for something similar – Like “experienced CRM business consultant in Accra”. Your business website would likely show up among the search results.

And hopefully they will click on your website, be satisfied with your website and hopefully call or email.

With people increasingly using search engines – like Google – to make purchase decisions, the right keyword might just push that business-changing project your way.

Functional Keywords:

Your keyword research and selection can also play a part in the interplay between you, and other rival companies in your market. As such; standing out by highlighting your unique capabilities is a “must”. The little “extra” in “ordinary.”.

Thus; your choice of keywords must be “functional” . that is aligned to the objectives/vision of your overall business marketing goal.

For a keyword to be functional it must/should be:

  1. simple, concise, clearly defined, and backed by proper facts
  2. gives a credible impression of your company, product or service
  3. create a need or desire
  4. state your product or company’s benefits for your users (or potential customer)
  5. differentiate you from the competition – distinct!
  6. improve your brand’s user experience
  7. easy to remember

The aim of your keyword research and competitor analysis process, should be to communicate the value of your brand, product or service to your customers/or intended audience. The purpose is simply to get their attention, retain them and hopefully convert them into paying customers, subscribers, downloads, or whatever you’re after online. It is a business function for attracting customers.

understanding your website visitors

Do you want to find out which words or phrases you need – to market your brand for free online?

Using widely available tools, resources and validating your competitors strategies. Follow the steps you’re about to learn to open up new and exciting opportunities for your business.

Marketing is a contest for people’s attention. Marketing continues to be not about you, your product, and all the other awesome things that you are and have. It’s still about them. As a matter of fact, with technology increasingly getting in the hands of more and more consumers, it’s correspondingly becoming increasingly about them. A good marketer knows this and adjusts to the ever-changing terrain without losing sight of what needs to be done to get people’s attention.

— Seth Godin
Keywords helps you target the right audience and find new content opportunities. Click To Tweet

Let’s roll.

A Simple SEO Keyword Research Process for Business

Now; a simple straight forward framework, using free marketing research tools to power your internet and content marketing strategies.

Laboratory time.

As you’ve just learned well-researched keywords are the foundation of any successful search engine marketing campaign. It’s the best way to maximize your brand’s digital performance – by building intelligent inbound marketing campaigns based on untapped opportunities, and competitors’ weaknesses.

An effective keyword research process can give you a bird’s eye-view of your market and audience behavior. By first understanding the competitive landscape, and your rivals’ positioning, and strategy to better inform yours.

To get the closest access into your target audience’s mind – via online user activities. Here is a simple step by step process to follow..

Step 1: Seed Keywords:

The best way to begin the research process is by making a list of words, phrases, and terms, you feel clearly describes your business, product, service or whatever you offer.

How do you, your and customers refer to what you offer?

How is your niche, product or service referred to in the news, social media, and even on the streets?

This list will start you in the right direction, to find new topics to expand your reach and new traffic or further engage your intended audience. And having a list of “basic terms” going into the research process will give you focus and alternatives to research if you can’t immediately identify a good keyword.

Your list will no doubt be unique to your business, here is my seed keyword example.

Hope it inspires yours.

Furthermore, as a business owner or manager, you may find it difficult to stand out in the market place, taking into consideration that you have to work out your position in the business world. Like me, you might be struggling with productivity and burdened with way too much information which often leads to paralysis and lack of success. With a lil’ grain of salt, Keyword research – though straight-forward can sometimes turn out overwhelming.

But wait there’s more

Before we hope into what Google thinks about your seed keywords – here are some good business productivity tools you can use not only to organize and document this keyword research process – but to use in your day-to-day operations and management activities.

“Until we can manage time, we can manage nothing else.”

~ Peter Drucker.

Bonus Step 😉 : Business Productivity & Management Tools

  1. Trello: This tool can help your team collaborate on all kinds of tasks and projects.
  2. Slack: to easily communicate and collaborate with your team, partners or clients, and get work done.
  3. Asana: Task and team management. And it’s FREE!
  4. Calendly: The name gives it out. Plan your calendar, schedule your appointments and organize your meetings.
  5. Zoho CRM: Manage your customers.
  6. Timecamp: manage your time wisely.
  7. Buffer: It can help you manage your social media presence and taking social users to your business website.
  8. SproutSocial: Must have to build a powerful and reliable brand reputation on social media.
  9. Blendo: Track all your business operations in one place.
Business Productivity & Management Tools

Now you have some tools to take a little focus off some tasks. Let’s get back to our thread; “Keyword Research”.

Keywords gives your company a reliable direction and aids time management. Click To Tweet

What does Google think of your highly acclaimed list? Whether you can’t think of more keywords, or you need help thinking of other possibilities, doing a simple Google search is a good starting point.

Let me show you how.

Step 2: Google Suggest.

Now, let’s remix your seed keywords using Google – to generate more ideas. To start generating Keywords and phrases already used in operation online.

Start by plugging your seed keywords into Google and see other variations and possible keyword ideas. Before you even finish typing, Google starts coming up with more alternatives relevant and similar to your input.

Let’s take a phrase from my seed keyword list : “online marketing” and plug into Google.

Google suggest keyword ideas

From the image above, you can see Google suggests other terms and phrases even before am done typing my keyword. By typing and deleting words and phrases from your seed keyword list. You can generate a massive list of keywords by just doing this simple activity.

And because Google is suggesting these words, it means people are actively searching for them on the web and because most are long tail keywords (that is at least four words long), they are less competitive.

Moreover, these searchers are down in the marketing funnel. That is they are actively seeking something and if you can provide that thing, they are more likely to stick around. You can use this free keyword research tool to automate the process. Am all for simplifying work to maximize productivity.

Finding keywords adds you a life Skill, You gain Knowledge of PPC and SEO. Click To Tweet
Google suggest free keyword research tool

One or more of these suggestions could be a great target keyword to choose. Check for those most appealing to you – for me, I just follow my heart here.

Let’s say, by my google search suggestions: I can decide to pick “online marketing strategies” write a well researched and compelling article or video on the topic, and using the term “online marketing strategies” creatively within the content. That is if my aim is the meet the needs of the people searching for “online marketing strategies”

If none makes sense, try a different search, until you’ve identified at least 3 or 4 possibilities. Ubersuggest is another useful keyword research tool that you can use to produce good keyword ideas.

When you’ve found a few, add them to your campaign’s seed keyword list. The good news. As these suggested phrases are mostly long tail, though generate low traffic, they are not highly competitive, as such easy to rank. “As they say, a nimble sixpence is better than a slow shilling“.

keyword selection

Let’s take things a step further into Google search for keyword ideas..

Step 3: “People Also Ask”:

Gaining insights into the questions your target audience questions is vital to knowing there pain points, wants and motivations. Which in turn can inform your FAQs (frequently asked questions) pages, future blog posts and even your customer service initiatives.

people also ask keyword research

The “people also ask” section of the search results is an invaluable tool for generating keyword, social and content marketing ideas. – that can grow your business.

“Answer the Public”, is a good free tool that gathers questions all over the web. It can come in handy here:

When you go to the homepage; you’ll see an old bald guy gyrating, take no notice of him. Just use his brain.

Key in the seed term you want questions/ideas for. In my case “online marketing”, and click get questions.

It will then return a list of questions from around web forums and groups. Real questions that can be used to create content that can position your brand, product or service as the right answer to real people’s problems.

Here are mine, You can try it right now, you can even save the image or send to your email as a CSV file, for when you’re ready to use it.

Step 4: “Google Searches related to…”

This is similar to “Google suggest”. Now fly down to the button of your search results. Check out the list of related long tail keywords at the bottom of the search page. There is another gold pit there.

Step 5: Online Communities.

This strategy is simply heading to where people with similar interest gather on the web – to share expertise, network, ask questions or just make some noise.Look for those similar to what you offer .

Online communities come in different shades and sizes, but mostly in social media groups, industry-related forums, Q & A (question and answer) sites to name a few.

In this keyword research and analysis strategy, pay particular attention to the words, and phrases people use over and over again – especially when asking questions or delivering an answer. Have a feel of how the average person talks about your market, industry, product or service.

Always remember, the aim of marketing online is to satisfy searcher’s intent. And a big part of the chunk, involves speaking in the same way your audience speaks, pulling them seamlessly and immersing them in your content.

Simply put; don’t manage your audience – by trying to hard sell them, or just talk about you, you and you all the time. It might work for the car dealership across town. But definitely not online. Guy, web users are spoilt for choice.

Moreover, only things are meant to be managed, people are meant to be lead. So LEAD, and your audience will follow.

Good keywords can get you good Listings in search results. Click To Tweet

And to be a successful leader you must be a successful follower. To be a successful follower, you need to learn as much as you can. That’s what partaking in online communities for your keyword research strategy is all about; “following to lead”.

i. LinkedIn Groups

I assume, you’re in it for business?

Then you can begin with the largest social network for professionals. With over 500million career-focused users , not only do LinkedIn help manage your professional identity, build and engage with your professional network – it’s alo a reservoir of good keywords that can fuel your strategic success.

Explore LinkedIn groups, SEO Experts. is one good group, related to what I offer, where i battle out, share and pick brains.

Just type your niche or industry related words or phrase into the LinkedIn search. You get back a ton of results.

Then make your pick.

That easy. Remember, look out for high user engagement and interaction.

ii. Facebook Groups:

Almost any industry niche can be found on Facebook. Do I need to talk further. Know your purpose. You want to know how people talk about your market, products, or service online – so you can better improve your customer service, digital and content marketing strategies.

With almost 3billion active users, Facebook is a good place to hunt.

Facebook groups like SEO Signals Lab and superstar SEO, have being of great help in my career. Search for yours and get involved – then pluck out some keywords – from the horse’s mouth – to improve your inbound marketing efforts.

iii. Quora

Rivaled only by Yahoo Answers (age thing as a plus), Quora (easier to use) is by far one of most popular Q & A (question & answer) site out there on the web.People get in to ask questions, and professionals battle it out to provide the right answer.


Because valuable and relevant answers get upvotes from people – and these endorsements build credibility. The more upvotes you get, the higher you show up to searchers seeking the answers you’ve provided.

Thus Quora helps experts build credibility in their domain – simultaneously building brand awareness. And so the balance of power on Quora is maintained, and trust built.

According to them “Quora is a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality answers”

Go in to learn what your market is talking about, based on how its “levers” are talking about “it” and echo it in your content.

Now, that’s how we roll.

Quora user research

Look; in addition to keyword research Quora is a wonderful tool for marketing your brand online – especially if blogging is part of your SE, and content marketing strategy. Steve Michael’s answer to Who is the most interesting person you’ve ever sat next to on an airplane? posted on 18 January 2016 almost 140k upvotes shooting him right into our consciousness.

This post from Josh Fechter — a “Top Quora expert.” will drop some insane Quora knowledge on your lap – to get free targeted website traffic from this Q & A site. Here’s how to use Quora to market your business online.

iv. Forums & Other Social Sites.

There are other message boards, or online discussion sites where people – with similar interests – can hold conversations in the form of posted messages. In addition to pupular ones like Reddit, Instagram or Snapchat etc, there are other industry specific forums you should check out – depending on your niche.

Just type in “your niche and/or password” + forum/s (or discussion board/s) into Google. When you get the results, remember you’re looking for fresh threads, with high user following and engagement.

online communities keyword research

To help out, this is a list of 23 good forums geared towards small businesses for you to hunt for keyword and content ideas.

From my experience, participating in online communities – though critical – goes beyond keyword research and analysis. For your business to thrive you need information. Not just well researched, data-backed, documented and well presented information – like this one ;-).

Research papers don’t always turn into revenues – they’re for creating awareness, or training (in my case at least). But people turn into revenue – and in online communities you find real people talking about real things – related to your offerings.

Friend this is a gold mine for brand intelligence gathering, positioning, and relationship building.

Use it wisely, creatively and well.

If you’re feeling my vibe, you can connect with me on LinkedIn, follow me on Twitter or let’s be friend’s on Facebook.


Now we’re family. Am so excited.

Now. As a partner let me show you how to build your strategy, from those already working. To improve the chances of succeeding with your business’ online marketing campaign, spying on the competitors already succeeding online is not an option.

Keyword Research takes care Of your competition. Click To Tweet

Step 6: SEO Competitor Analysis.

The supreme art of war is to subdue the enemy without fighting.

Sun Tzu – Art of War.

Competition usually presents a challenge, but in planning an effective search engine marketing strategy for your business – your competitors also presents a big source of opportunity.

Frankly, for me one of the most effective ways to get keywords without breaking a sweat is to copy them from your rivals – especially those already doing well, who seem to be everywhere online.

What better way to subdue without fighting?

seo competitor analysis

What way is better than through what is already working?

With the right insight, you’ll identify your competitors’ secrets to success while identifying opportunities to better engage your target users/customers.

Keywords can be found in the Title, URL, image/multimedia tags, headings, 1st paragraph (100 words) and at least 3 to 5 times within the content (ethically depends on content length).

Take note of how your competition writes their page’s titles, describe what they offer, check out site structure and navigation – watch out for recurring themes.

konta seo DIY competitor analysis

Now, there are many great tools out there – that you can use to automatically spy on your competition with ease (more on tools in the final two steps of this article).

Before that it makes sense to know exactly what these digital keyword research tools look for on a given webpage to feed deliver the results you desire.

And for the sake of making reasonable tactical decisions in planning your company’s online marketing strategy, let me show you how to get valuable morale boosting techniques from your competitors – like a pro SEO expert.

How to Manually Analyze Your Competition’s website:

Yes you can do it better.

To help you better understand how search engines, keyword research tools & digital marketing specialists work

i. Analyze their URLs, Meta Titles & Sites Description:

The first step to manually analysing a competitors webpage is to have a good look at their metadata. These are simple on-page SEO elements that helps search engines read and understand the webpage in question – even before displaying it in their search results.

To find keywords via your competition’s webpage is as easy as looking at these meta data which is clearly visible on your search results page. find keywords in their page’s

  1. URL (uniform resource locator): e.g:
  2. Title tags: This is like your company’s online ad intro, your business’ headline. as the clickable link in a given search result page, Search engines – like Google use title tags to categorize pages, and SEO’s use it to appear in the right categories – by using keywords strategically within title tags. Google bolds them, making work easy (see image below).
  3. Meta descriptions: A brief synopsis of the content of your webpage in search results. To my knowledge, presently not used as a ranking factor by search engines – still meta descriptions are important for improving usability, as they entice a web searcher to click into the web page. As such, it’s another gold mine for finding keywords for your SEO and content marketing strategies.
  4. Alt text on their images: Advancing technology aside, Google can’t still read images. It’s web crawlers depend on alt text or image descriptions to properly identify and categorize images, and keywords are vital in this process. Take a look at not just images but any other multimedia on-site for “alt text”- your competitors have hidden some here.

You can begin by typing some of the keywords in your now expanded keyword list into Google – watch for the websites that pop up. Keywords can’t be hidden. Now you know where to look.

Let’s key in one of my terms “digital marketing services” for instance – and search on Google.

ii. Analyze their content.

Now you have a clear idea of who your competitors are, what keywords they rank for, their url structure, and how they position themselves. The next thing you need to do is dig deep into their webpages – to analyze is their content and digital marketing strategies.

Relevant, high quality and valuable content, with high user engagement and interaction – is just what Google needs to send a website straight up the food-chain.

quality content stats for business seo

These insights can also help inform your keyword selection and content strategy. Its fair to assume, you will stick to keywords, topic formats and ideas that everyone is talking about, rather than blogging about the “mating culture of snails!”.

You can use Google’s EAT (expertise, authority, trust) guidelines, to grade and find opportunities on your competitors websites.

Here are other things to keep an eye on – while taking inventory of your competitor’s resources:

  • Types and format of content
  • Distribution channels
  • Blog post & social updates frequency (how many times do they post in a day, week or month).
  • User engagement rates : comments, shares, likes, diggs etc
  • Number of active social media networks
  • Number of active connections & followers
  • How old is their website, and what is it’s domain authority.
  • Awards and accolades

Keywords fuels web content, diligently researching keywords gives direction and opens up – otherwise – hidden opportunities, and going through your rivals’ web pages can put the color to your picture.

copy online rivals

How will you paint it?

iii. Keyword density :

Within your competitions webpages, looking for keywords to inform your online marketing campaign – also involves identifying where keywords and phrases are placed and proximity between terms within the said content. In digital marketing circles, this is called keyword density.

Doing this not only gives you an idea of how to get about strategically placing keywords within your own site and/or content, but also help you avoid “keyword stuffing”. A black hat SEO practice, Google frowns at.

Taking my results for “digital marketing services” for instance – and using your just acquired/refreshed knowledge. Let’s get into one of the sites on my results page.

Within my competitors – in this case’s – content, I’ll look for how many times they’ve used the words/phrases and proximity within that particular page, and find other terms related to what I offer, that I can possibly add to my growing keyword list.

Use the image above as a guide.

Repeat this process for all the competitors on your list.

Find the average keyword density; this will give you an idea of the number of times to use a particular keyword on a page

iv. internal Links:

These are doorways within your website’s pages. Internal links takes your site’s visitor from one page to a different page on your site. e.g from your “homepage” to your “contact us” or “services” page. They are commonly used in a site’s main navigation.

Internal links are most used by digital marketers for establishing a site’s structure and spreading link equity within pages. A good internal linking strategy can keep users longer on your site , which improves dwell time and decreases bounce rates – a signal to Google your site is credible.

Using the perfect internal linking structure of SEW‘s website; Here is how to analyze and find keyword ideas from your competitors internal links.

As internal links primary function is navigation, we begin from the navigation menu or parent pages. As you can see, in addition to the navigation menu on the page, I’ve underlined all possible keyword ideas on the page’s internal links.

Considering it’s importance to search marketing and site navigation, it’s no wonder – acting as street signs – internal links are a haven for keywords. Pay attention to the words used to link to other pages, and it’s relation to the keywords on the page it’s pointing to.

Screaming frog is a good free SEO tool you can use to do this automatically. But for the sake of this exercise go through each link pointing internally to the page and frequency of links on each page.

Let’s move on to a different kind of links.

v. Backlinks

From the previous section, you know what links are about and what they do. Now back links are simply links from a different website (out of your control) that links to your website. Links are like the navigation of the world wide web.

Where you find many quality ones you find a beautiful destination.

backlinks analysis

Search engines see these links as votes – to determine the popularity, authority, credibility and trust of your website. Important factors to achieving success on the web.

Any website that connects to your website or page – either by citing it as a resource or simply sending web searchers the right way – has backlinked your website.

backlink competitor analysis

Search engines basically use these backlinks to determine the popularity of a webpage or site. As such links are a critical part of what Google uses to rank and present results to web searchers.

Do you remember one vital thing we learned about links in the last section?

Links are primarily used for navigation, as such are likely to contain keywords, giving you tips of what to expect on getting to your destination.

The way you’ll get your competitors’ backlinks is by using a backlink analysis tools like Serpstat, Majestic SEO, SEO Spyglass, or Backlink Watch. Otherwise, you’ll have to do it manually and make sure the links are correctly analyzed and organized. Just use the same tactics we used in fishing out internal links.

When hunting for keywords in your competitors backlinks, to save time on only the best sites likely to bring favorable results. Aim to work on sites with a good page rank of at least “5”. Use this free tool to quickly check a site’s pagerank.

Pick out the number, and names of sites that link to your competitors. kick out the least authoritative. This gives you an idea of the number of high-quality links you will need to be on par with or surpass your competition.

You can use Google alert’s to monitor the web for interesting new content related to your market or main target keywords.

Direction for trending keyword topics

Spying on your competition can not only give you ideas and inspiration, but also save you a lot of time on planning your digital marketing campaign strategy. Why burn more resources starting from scratch?

Start with what your competition is doing, and just do it better.

Now you have the strategies, and techniques to effectively find keywords and analyze your competitors – it’s a process right?

To improve your morale.

In the next section, I will share free easy to use keyword research tools. Reliable, tested and trusted digital marketing tools that can help.

So Finally;

Each of your competitors is doing their own thing to attract attention, and you can leverage their results for your own benefit.

spy Sun Tzu quotes

Understanding which keywords and pages worked best for your competitors can guide your own keyword selection and make it easier to create content that will drive traffic to your business’ website. Competitive intelligence also helps you zero-in on the inbound marketing strategies and tactics that are stealing your target audience’s attention—and their wallet share.

The internet is the great equalizer, giving small brands the chance to have a big voice. Click To Tweet

From your corner, how do you beat them? How do you outmaneuver the competition and grow your share of voice ?

Step 7: Keyword Research and Competitor Analysis with Free SEO Tools.

High-quality keyword research can take a considerable amount of your time. Not forgetting most of your competitor’s websites – especially the long established ones – will have compelling commercial opportunities up into thousands and thousands of keywords.

Doing keyword research or analyzing your competition manually can become almost impossible. Making scalability a major marketing campaign management challenge.

Use free keyword research tool

This is where keyword research tools come on board

There are a lot of good SEO keyword research tools on the web, that can help solve your “scalability issue” and improve efficiency. You can even get more detailed research information using these productivity tools, as they dig deeper than the normal eye to fish out more detailed information like search volume, click through rates, impressions and other vital data that can fuel your campaign.

Digital marketing, though straight forward, isn’t cheap – and this is reflected in the price of tools.

Let’s assume you’re just starting out and can’t justifying coughing out any sum whatsoever for keyword research tools. There are other free alternatives that can help get your feet wet, generate more words that you might have missed, validate your current list and most importantly give you an idea of the number of people searching for these “words” in a given month.

These are some of the best free SEO keyword research tools, I have come across on the web. There are other good ones, but these are the ones I’ve used.

N.B.: The concern here is with the general tools of research that the majority of startup marketers/businesses, regardless of discipline and situation, typically use to derive meaningful and insightful conclusions from the data they collect.

Be careful not to equate these tools of research with the methodology of research. Each tool has it’s own unique edge – for either keyword, SEO, competitor or content research. I suggest you to try all, before settling on a few.

i. Keyword Everywhere.

This is a simple keyword research tool that is free and easy to use. This Chrome/Firefox extension when installed, for every search you do, gives it shows you monthly search volume, cost per click and competition data of keywords on multiple websites.

You can use this tool to get a reliable estimate of the number of people you can reach with each keyword quickly and easily. Keywords everywhere as the name suggests will show you keywords everywhere, it will save you a lot of time, time that would have otherwise been spent on copying data from one website while finding search volume from another.

There are even options to download your new keyword list as a CSV file or just add directly to your list.

Now all your headache solved at the click of a button.


This is just the beginning, there is more.

Keyword everywhere can help you decide quickly, the best keywords to go after, or leave behind. Click To Tweet

ii. Wordstream Free Keyword Research Tool.

You can also use this free tool designed for digital marketing professionals to get thousands of keywords and competitive data to use in your organic and paid search marketing campaigns. Designed with the small business owner in mind and aimed at improving productivity. To use this tool is as easy as going to Wordstream website, and fill in your keyword, industry and location details to find good keyword suggestions.

wordstream free tool

On clicking “search” you get back a results page with lots of Keywords in it, in addition to Google Search Volume, competition, cost per click and opportunity score. This free keyword research tool tool integrates keywords from both search engine optimization (SEO) and pay per click (PPC) advertising data. Invaluable, in building your own strategy.

The best part is you can send the keyword list to your email, and download as a CSV file to view and work with anytime.

iii. Keyword in

Most web users use long tail keywords to make final decisions. Knowing how to combine keywords to come up with phrases that are sure to attract and keep your prospects engaged, requires skill, creativity, and patience. Keyword in automates this process, It helps you combine your keywords the right way.

Data from this tool can help to inform your web content. This tool keeps things really simple, leveling the mountains en route the finish line. Try it, what is there to lose, it’s free.

Just look at the topic ideas it generated from mixing 8 words relevant to what I offer. for seo content marketing strategy

Is your idea muscle still active?

Let’s take the dance floor with our next tool.

iv. AdWords & SEO Keyword Permutation Generator

Similar to Keyword in this tool helps you automatically generate new combinations from several lists of keywords. Type your words in the three fields and click the button. Ta-daa! You now have a list of all keyword combinations.

adwords and seo keyword permutation generator

Most of the result this tool will give you will likely not make sense, but going through the list will definitely give you great ideas that can inspire your content and digital marketing campaign.

vii. Soovle keyword tool:

You remember our first exercise, using Google search features?

These features, earlier explained, are “Google autosuggests”, “people also ask” and “searches related to” sections of Google search results page.

Our final free SEO keyword research – Soovle – tool pulls all suggestions and completions from the top search engine providers on the internet – Google, Yahoo etc. From wherever people use to search for things online.

Just take a look below.

free SEO keyword research - Soovle

The tool presents results in real time, based on how people are interacting with search engines across the web. So be creative, patient and smart when seeking opportunities with this tool

There you have it, all you need to generate keyword ideas without breaking sweat or the bank. These tools are easy to use, fast and efficient. Use them to take aim and change the tide in the favor of your brand and vision – as regards satisfying search engine crawlers and web users .

satisfying searcher intent

Now you can do your own keyword research, or lead your in-house marketing team, or challenge your digital marketing consultant, if need be 🙂 .

Go . Draw your customers to you, and make them smile ;-).


Don’t go.

Am not done.

Satisfying search intent is what marketing online is all about. Click To Tweet

Are you still with me?

Thanks for your patience and perseverance.

Guts, is all it takes. We can do it.

So you don’t miss anything from me again just subscribe to my newsletter below, and I will work with you to catapult your brand to the top.

Subscribe to my eMail Newsletter, & Grow Online.

With my right hand on my chest, (“the left” temporarily typing). I will only send you well researched, actionable tips, aimed at attracting interested internet users to your business website, to create awareness. And turn these internet users into paying customers, or subscribers, and retain them by providing them industry-level of expertise and customer service.

You’ll learn a lot to grow your dream, hopefully.

building brands online.

Back on board!

All we’ve discussed so far, can be very effective for startups and small businesses to stay afloat and establish a reliable digital presence. But might not be very effective for a mid-sized business or a website with hundreds and even thousands of pages.

Here Premium tools come into play.

These are advanced SEO marketing tools – with more added features – that get really technical in the measurement and analysis of a website. These are the tools mostly used by digital marketing professionals to manage their campaign initiatives.

Okay I get it.

You won’t be buying the tool, you will be testing them. Am only sharing the ones with free trials.

free trial SEO tools

Are you with me?


Here we go.

Step 8: Keyword Research and Competitor Analysis with Free trials of Premium SEO Tools

i. Google Keyword Planner.

Google ‘s own keyword research tool caters to pay-per-click (PPC) advertisers. That is provides information on keywords in relation to PPC marketing campaigns, but it can be very useful in garnering keywords for organic search engine optimization (SEO) campaign.

Owned by the biggest search engine – with almost 70% market share. Its little wonder, Google adwords keyword planner counts as one of the best research tools for gauging keyword traffic – especially monthly search volume and competitiveness.

 AdWords 101: Keyword Research Tool

P.S.: You need to have a PPC campaign running to properly access keywords for your digital marketing campaign. I put it here, because it’s critical to achieving success in marketing on the web. For obvious reasons.

For your info. Over half the world’s population have access to the internet, 93% of this number use search engines to begin their internet experiences or to find things, and about 75% use Google. I can’t emphasize enough; this tool is a must.

As you can see, it can deliver relevant keywords, get the exact range of search Volumes from Google. With option for region, language and to show only keywords with higher or lower search volume. You can even download, and sort your keyword list for free.

Google AdWords Keyword Planner can be a tricky research tool to pick up – especially if you’re new to pay-per-click advertising. The interface is not that intuitive.

On that note, in addition to the link to Bruce Clay, in the image above, here are two guides that can send you the right way, in this regard.

ii. MOZ’s Keyword Explorer.

Moz is one of the most trusted search engine marketing company in the world. In addition to training and digital marketing resources – this great company also provides an industry leading keyword research tool, at an affordable price.

Moz Keyword Explorer for business

Moz’s provides more useful metrics and actionable data than the average keyword tool. From the image above, I need not say – “it’s user-friendly.

Good news!

A free account gives you access to analyze 10 free keyword queries per month. Take advantage of this, to enjoy premium features for free.


Bring out your best keywords.

Look, the free version gives you full Moz Pro Medium access, reliable SEO insights and reporting.

Make use of this tool’s free version to validate, categorize, prioritize, and compare your keywords and phrases – to fine tune your digital, and content marketing strategies.

The free version of Ketword Explorer, gives you full Moz Pro Medium access, & reliable SEO insights 4 10 queries a month. Click To Tweet

Don’t thank me now.

iii. SEMrush Keyword Magic Tool.

SEMRush is another great provider of search marketing tools. The go-to for many SEO specialists. SEMRush’s keyword research tool can help you build profitable digital marketing campaigns, find new keyword opportunities, and review competitors’ keyword information.

SEMrush Keyword Magic Tool

On top of keyword research, this tool can also be used to conduct site audits, position tracking (where you rank for certain keywords on search engines) and more..

Check out this tutorial on how to use SEMRush” keyword magic tool for keyword researchor webinar on how to use this tool to find keywords that can grow your business.

iv. Ahrefs Keyword Explorer.

It’s good to have a few trusted keyword research tools under your belt, with data from a dozen of countries, ability to audit your website, spy on your competitors, research keywords and backlinks – all in one place. Ahrefs is one of the most complete keyword research tools on the market.

It’s not really free as you need to water the ground to get 7 days free trial. Ahrefs Keyword Explorer makes this list because it’s presently active in my arsenal.

Ahrefs Keyword Explorer.

Use it to discover dozens of unique keywords you can target – by just inserting one or several seed keywords in its search box and get trusted ideas.

You can also, try the Content Gap section of Ahrefs Site Explorer if you want to see what keywords your competitors are already ranking for.

Thie video that follows, explains all you need to know about using this tool.

Yup.Closing the curtain on keyword research tools. I will like to remind you, keyword research helps speeds up the process enough to direct your manual research – which is vital in getting to grips with your digital marketing strategy. It should never be a substitute.

Now there are a lot of good Keyword research and competitor analysis tools out there – Brian Dean of Backlinko reviewed some of the best for SEO, and Robbie Richards asked 137 digital marketing experts to reveal their best keyword research tools for SEO in 2019.

So there are alot of thoughts out there.

But that aside, based on my experience, this guide presents the easiest way to get a solid start in creating and executing an effective search engine, and content marketing campaign for your business.


Fair enough, we’ve come to the end of the road for now.

Yes you made it. hope you found many new things, that can help you grow your company?

keyword research and competitor analysis with free SEO tools.

Doing due diligence to keyword research and competitor analysis gives your business direction and destination. It provides a clearer focus on what is important. But that’s just part of the story, good keywords also give you a sense of purpose, clarity in decision making, motivation and personal satisfaction

No doubt about it, Keywords are an important basic component to achieving success in attracting your target audience to your business website. It further factors into producing content that nurtures, engages, converts and retains them to fulfill the desired outcome of your brand’s marketing goal.

Never ignore this step if you’re mean about getting attention for your brand online.

Seriously, keyword research and analyzing your competition never ends, As long as you exist as a brand and want to remain competitive – it must be an ongoing operational activity. As customer preferences changes fast, and never satisfied.

So you must continue to feed your campaign with new keywords and content ideas for your brand, or company to keep growing today.

Researching keywords & analyzing your competitors' strategies, can be the key to your brand's long term survival Click To Tweet

Who says the customer is not King?

I hope this simple guide has been, well… simple? I will like to hear your thoughts, suggestions and tips on how you tackle keyword research and competitor analysis for your business.

If you think this very long detailed guide has being beneficial to you, please let someone know about it.


Maybe you could help show someone the way too.

In plain English..

Am all about making the world a better place – via sharing my skills and expertise, to help people like you grow and create jobs – so we can reduce alot of stuff in our world. Do I need to elaborate?

Let’s give ourselves the tools we need so we can grow. Mind you, you’re not spying on your competitors to destroy them, but to be better.

Better your team and change your world!

Sharing is caring remember?

I want you to join our cause, by utilizing this guide I want you – not only to improve your career and build the life you desire – but also impact that of your family, friends, co-workers, partners & community in the process.

build your dream with keyword research

Are you in?


Let’s get busy.

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For now, if you have any other tips, suggestions or questions on how to grow a business online, or conduct keyword research, and competitor analysis that can benefit us. It’s a free world. Go ahead, and share in the comments below.

Am interactive,and I will get back.

One more thing, for mutual self and career improvements you can connect with me on LinkedIn, follow me on Twitter or let’s be friend’s on Facebook.

For help in planning an integrated online marketing campaign, you can check out my complete SEO Marketing Process or just email me, to talk about anything related to digital marketing .

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Please stay cool, calm and collected. Thank you for spending your valuable time with me, & remain safe.

Let knowledge grow!

8 thoughts on “Actionable Keyword Research & Competitor Analysis for Business (A Complete Step-by-Step Guide With Free SEO Tools)”

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