You don’t have to spend money on an SEO expert to dramatically improve your search visibility and generate free website traffic. Simple steps can help you achieve major search engine optimization (SEO) consulting services boosts.
In the end, SEO is all about improving the usability and user experience of your website. Any change that makes your visitors happier is likely to make search engines happier. So SEO is really about making people happy and that should make us all happy.
So what can you do to make us all happy?
Here are some actionable SEO marketing techniques to live by that are sure to catapult your brand to the top, this festive season and the year to come.
1. IT’S ALL ABOUT FULFILLING SEARCHER INTENT
Searcher intent (also known as “user intent”) is the motive a person has for carrying out a query through a search engine. Understanding and optimising for your customers’ intent is critical for SEO
As you plan your web content or blog post, think about these questions:
- Are users looking for long-form content to get an answer to their query? If yes, then write a longer post.
- Is the intent better answered with less text and more pictures/drawings? If so, then it’s wiser to optimize your post with related images while reducing its textual length.
The best way to understand the searcher’s intent is to analyze the search engine results page and see what blogs/content Google finds valuable for your target keywords.
Do the highly-ranked pages tend to have longer content? Or are they short and sweet?
Of course, site authority and credibility can dramatically affect rankings, too—and often more dramatically than word count does.
Still, a SERP analysis will give you an idea of what you’re up against and what content length the audience prefers for that subject.
2. Substance beats length.
Blog posts that rank well are not necessarily the longest, but they certainly offer high-value content. An informative and engaging post that’s only 200 words short can rank higher than an 1800-word long litany that says nothing useful.
This is why it’s more important to focus on quality, not length. Your goal should be to create valuable and unique content that builds authority, trust, rapport, and brand awareness.
If you think you only need 300 words to fulfill your target reader’s intent, then keep it short. If the subject requires 4,000 words to be of value, then go ahead and write that.
Writing on trending topics will add extra value to your efforts as information seekers always look for fresh and latest content.
Your writing style will also dramatically affect the length of your post.
Concise and to-the-point writing styles yield shorter posts. If you want to be more conversational, your blog will likely end up being longer.
3. Sitemap for the Website
An important ranking factor in 2019 is Sitemaps. Google loves adding new pages and content into its database.
Creating a sitemap for your website has proven to be beneficial in getting visibility in search engines like Google.
4. Strategically adjust your site’s navigation and internal links.
Internal site linking refers to the linking of the pages of a domain to the other pages of the same domain. This technique is primarily used to make the navigation process easier to guide a visitor to the required destination.
Simply put; these are links within your website.
The internal site linking is considered as the one of the best search engine optimization practice with which you can boost your online ranking in search engines.
The way your site’s navigation is structured plays a major role in how search engines determine the importance of each page. Simply put, the more often a page is linked to within your website, the more PageRank flow it has and the higher it will rank in search-engine results pages for relevant queries.
Most webmasters and business owners, however, have no idea how their internal link flow is structured and are often surprised to learn that unimportant pages or ones that never stand a chance rank high in search-engines results (like contact pages) are cannibalizing the majority of their site’s PageRank flow. This offers major opportunities for improvement with relatively minor effort.
5. Discover Untapped Keywords
Other than Google AdWords and hashtags that burn the social media, one can also explore the expanses of Pinterest, Reddit, Q and A sites like Quora which are deemed to be a goldmine of new and upcoming keywords.
You can go to any of these sites, search for your keywords and check for terms that are appearing over and over. This will also tell you what people are talking about and what’s trending otherwise in your niche.
This can also be a great exercise for you to know what Google thinks is important /relevant to your search.
6. Strictly be Original.
When it comes to SEO, originality refers to duplicate content or the same text existing at two different URLs — something that you should always avoid. Republishing articles from other sites is not only a potential copyright infringement, but it also creates duplicate content, which can ruin your site’s search rankings.
Check to see if your site has duplicate content by using tools like CopyScape, SiteLiner and Screaming Frog.
Find more details about how to identify and remove duplicate content in this article I wrote.
7. Optimize on-site elements across your site
Title tags and meta descriptions should be present on each page of your site and should be relevant and optimized.
Check out our simple practical On-Site best practices and techniques to bring your site up to speed.
8. Optimize your site’s load speed
A site’s load speed is a factor in search-engine rankings and it also affects the rates of converting visitors to customers. Studies have shown 40 percent of website visitors abandon a site that takes longer than three seconds to load.
Still, most business owners or webmasters fail to put enough effort into optimizing their site’s load speed.
Use the resulting information to optimize images or pieces of code that are causing long load times.
Upgrading your web host from a shared server to a dedicated or virtual private network (VPN) setup can significantly reduce load times, too.
9. Don’t buy links. Earn them.
Because the quantity and quality of inbound links have a significant impact on a website’s rankings, the temptation to buy links on other sites is strong. But link buying and selling are against Google’s Webmaster Guidelines.
Additionally, search engines are now very good at detecting suspicious, manipulative or unnatural links.
The result? If you buy or sell links, your website’s search-engine rankings could fall significantly.
Save your money and instead spend it on creating content that will earn or attract inbound links on its own merit.
10. Be natural
If you feel like you have to wedge a keyword into a sentence, you’re approaching SEO with the wrong mind-set. Whereas keyword density was a popular concept five years ago, it’s irrelevant now. Instead, focus on creating content that your readers will find valuable.
If a sentence sounds unnatural because you’re trying to optimize it for search engines, change it. Search engines are cracking down harder than ever before on keyword stuffing, so such tactics are likely to cause your rankings to fall and annoy anyone who tries to read your content, killing your credibility.
11. Measure, measure, measure.
Monitor the performance of your content. Which posts are bringing in organic traffic or converting visitors into customers? There are many tools you can use for blog analytics. By measuring the success of your posts, you can make the necessary adjustments to give value to your readers and ultimately boost your rankings.
At the end of the day, there is no such thing as the perfect digital strategy or inbound marketing techniques for search engine optimization. It all boils down to what the intention of the searcher is and how long/short they expect the answer to be.
Long blog posts tend to provide comprehensive answers. But they rank not because of their length—rather, they rank because they satisfy the question that was asked.
Don’t let a minimum word count or technique be your goal. Instead, aim to create valuable content for your audience on a consistent basis. Over time, Google will see your website as an authority in your niche, you should rank higher even for competitive keywords, and thusgenerate free website traffic
Need advice on formulating a winning SEO marketing strategy for your website? Contact Konta SEO experts in Accra today.
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Eko Odinta is an entrepreneur, marketer and blogger. As Konta Digital‘s resident “town-crier” he authors in-depth guides that teach business owners ways to manage, grow and scale their business. He’s an industry-recognized creative with a passion for growing modern, iconic brands.